Articles

Google Analytics’ new features ideal for marketers

by Jessica Wilson Blog Writer
Hundreds of companies rely on google analytics to understand client preferences and design better experiences for them. As more businesses migrate online, competition is getting stiffer, meaning you have to make every dollar count. That’s why getting insight from digital analytics tools such as Google Analytics (GA) is even more vital. Given the changes in consumer behavior, more marketers are looking to improve their use of analytics; however, current solutions don’t give a complete view of customers and their needs making it hard for them to keep up with the changes. 

Google responded by updating its revolutionary analytics tool to help you keep up with changing market trends and get a better return on your investment. This update added four new features to improve marketing decisions and boost your ROI. These include:

1. Smarter market insights using machine learning (ML) 

The new GA can alert you about important data trends in your market niche by utilizing machine learning models. These insights include a rise in product demand due to new customer needs, which allows you to be proactive and reactive in line with how your customers act. It also computes churn probability, enabling you to efficiently invest in keeping customers even when your marketing budget is tight.

2. More extensive Google Ads integration

The new GA has deeper Google Ads integration that improves its cross-platform decision-making capabilities. For example, you can tweak your audiences to create custom client groups and deliver useful as well as relevant experiences every time they engage with you. This gives you an all-round view of your marketing efforts across different marketing channels such as YouTube video views, Google Search, paid google ads, and other non-google marketing channels that offer affordable SEO services.

3. Customer-driven data measurement

A lot of the data measurements done by GA are based on platforms and devices used by clients worldwide. The new update takes a more customer-driven approach to measuring this data by using unique google signals and several identity spaces to enhance ad personalization. Now it’s possible to know if a particular client found you through a web ad and completed a purchase through their phone. This feature provides a holistic view of every client’s journey and how they interact with your business.

4. Enhanced granular data controls

The new GA also changed the data controls to enable you to have improved control over how you want to manage and retain the collected client data. These granular controls allow for mere flexibility, which you can use to enhance your advertising as you can now decide whether to use the collected data to optimize your ads or not. This is in response to how quickly cookie preferences are getting phased out. With this increased control over customer data, you can easily stay ahead of changing trends.

These new updates let you glean useful insights and get a complete view of customers. With this, you can revise your marketing strategies to improve your ROI and even make long term plans. Since the new GA has machine learning at its core, it can automatically find useful customer insights and help you get a complete understanding of your demographic across all devices and platforms.

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About Jessica Wilson Innovator   Blog Writer

17 connections, 0 recommendations, 68 honor points.
Joined APSense since, July 26th, 2020, From San Diego, United States.

Created on Jan 5th 2021 06:18. Viewed 351 times.

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