GOODYEAR’S ROLL FOR WOMEN

Roll by Goodyear is one of its finest inventions in the area of having a simplified experience of buying and installing tyres. Known as “ROLL”, Goodyear introduced this shopping concept in the market to make the experience of buying and installing the tyres as customer-friendly as possible. The whole idea of Goodyear’s project was to make all ranges of tyres available online as well as offline and then give the customers the ease to choose their suited way of installation of the tyres.

“We think there's a need out there to have tyres on your terms," Fred Thomas, Vice President and General Manager of Goodyear Retail.

Differing from the traditional Goodyear retail stores, Roll is one peppy store which has an ambience similar to that of a bright and trendy salon or a café and lets the customer buy tyres from the store or offline.

Going with the idea of having tyres on your terms, Goodyear has facilitated the following options for its customers to make the experience of tyre buying and installation a hassle-free one.

• Goodyear ensures an impeccable experience of tyre purchase by enabling the online store option for its range of products at RollByGoodyear.com. Located at the vital centres of the city where people can live, work, and play, the vibrant showroom of Roll is easily accessible by the people around.

• After purchasing the tyres either online or offline, there are a variety of options for tyre installation that a customer can choose from.

The first available option is that the customer leaves the keys at the store, and while the tyres are being installed, they can explore the nearby amenities. Apart from that, Roll by Goodyear has a provision of a valet service that picks up the customer’s vehicle from his specified location and drops it back to the customer’s location after finishing the work.

For the people who are always on the go, they can even schedule a mobile installation van that comes and installs the tyres wherever they are.

• All the steps involved in the installation process will be notified to the customer through an email and text updates just like any online shopping website, like amazon or flipkart, so that the customer knows the whereabouts of his vehicle.

‘This concept of shopping wasn’t created with women as the target audience’ says Thomas. ‘Instead, it was implemented to make the shopping experience of tyres easier and convenient like all the other industries. But somehow, after beginning with the testing process, the graph of success kept on getting higher in case of chiliastic women. A survey was conducted to record the response of customers to this new shopping concept, and it showed that 79% of the millennial women would go for Roll the next time they go for a tyre purchase. Eager to tempt the demographic of young women, Goodyear aims to draw a crowd of older age group consisting of men and Roll is just the right way to do it.’

Being one of the largest tyre industries with a total employee number of 64000, Roll by Goodyear has an entirely different feel and appearance from that of a traditional company. Auto Surefit Goodyear Tyres Wolverhampton stocks the latest range of tyres from Goodyear, available at pocket-friendly prices. For more visit www.autosurefit.co.uk

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Created on Feb 26th 2019 00:11. Viewed 559 times.

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