Gold labelling and lustrous brand tag

For thousands of years, humans have incorporated gold colour with elegance, higher quality, and luxury. The shine of the metal of gold has cost humans many adventures. It is in our ancestral attraction to this colour when we see products that are tagged with gold labels, we just can’t help but notice them better. Aside from the neuropsychological effects of the colour gold, it is an artful choice for many products with matching criteria. 

Many brands have built their product packaging theme around this colour. They use packaging boxes, containers and, of course, the labels in golden colour. However, a golden adhesive label is not to be mistaken with gold foiled labels. A gold adhesive brand label uses the raw material which is paper-based. The gold foiled labels, on the other hand, use metallic ink that is pressed on the packaging surface by heat or cold application methods; they are also known as metallic gold brand labels. The gold adhesive labels are used to attract attention to marketing techniques and for various other reasons. Here we take a closer look at these golden beautiful labels:

Types and material

The gold adhesive brand tags are printable laser papers that have been artfully coloured with a coating of golden shine. The paper beneath may be smooth or textured. There is usually analysed clay layer on the base paper to enhance the soft-touch feeling which adds to its luxurious qualities.

The best part of gold labels is the self-adhesive abilities. They come in various sizes, such as small pre-cuts, rolls, dome cuts, and sheets of various sizes to address all types of needs and wants.

There are lustrous, matt and gloss surface finishes available on the market. Both are equally beautiful although the glossy finish resembles the true gold more. This may be the reason that the lustrous version has more popularity in the market by both business owners and customers.

There are three variations of adhesives used in making gold adhesive labels to address different purposes of use. These categories are based on the durability of the adhesive glue; it defines how long the label will last on a surface considering the wear and tear in its usage, handling, and place of use. From the strongest to the weakest adhesive they are; permanent adhesive, semi-permanent adhesive, and the normal adhesive. The strongest make it suitable for heavy exposure to humidity, such as cosmetic bath products. They last a very long time and there is no possibility of curling on the sides or getting torn or peeled off. 

Uses 

Gold adhesive labels are used for many reasons. The first outstanding feature is its shine; they are unique and stunning. Many professionals and customers may choose this products added beauty to be a part of their business. Here are some ways the gold adhesive labels are incorporated with the lives of many people;

Special moments and celebrations: it could be an unforgettable night at a wedding or even a promotional formal celebration for a devoted company member, or even a prime night party; gold is the colour that just goes with it. Unlike silver, gold is a warm colour and can match with a wide variety of other warm colours. The labels used as gift labels, invitation cards, and many more make gold labels a perfect choice.

Marketing tactics

When it comes to the holiday season promotions, gold adhesive labels can make a product look premium and high quality on the outside. Choosing gold adhesive labels helps to promote a brand by creating eye-catching and interesting labels that showcase a company that is classy and willing to go all out for their customers.

Regular package labelling

Some products use these labels as their regular go-to label. They usually offer a high-end product and it’s common sense to use a label that matches their quality. These labels cost a little more than normal non-metallic labels, however when you consider the high end products that they are stuck on, it pales in significance.

Printability

These gold adhesive labels are sometimes used by photographers to create an adhesive image by printing on these high-quality labels. Any laser printer and Xerox machine are compatible with gold adhesive labels.

Conclusion

Make sure that you use a label printer that supports glossy label materials. If you are not sure, you could test a sample before in order to avoid loss. You could always place an order with printing companies that offer high-quality services at relatively low prices.