Mobile is a priority for e-commerce solutions websites in 2015.
With the number of users using the internet on mobile phones growing, companies
are increasingly taking their online
business ideas to mobile platforms too.
The focus has now shifted from e-commerce solutions to m-commerce
solutions. E-commerce giants like Amazon, by SavePass 1.2" style="font-size: 13px; line-height: 16.8999996185303px; border-style: none !important; display: inline-block !important; float: none !important; font-weight: bold !important; height: auto !important; min-height: 0px !important; min-width: 0px !important; text-transform: uppercase !important; text-decoration: underline !important; width: auto !important;">FlipKart
and SnapDeal have built
mobile platforms and are promoting them furiously. In fact, Flipkart didn’t
even participate in the Google-run Great Online Shopping Festival (GOSF) this
year because the former is promoting its own mobile app. SnapDeal is
participating, but their focus is on the mobile app as well.
“The ecommerce industry is now m
commerce in India; the way you reach out to customers is very different even
from a year ago when other digital channels were more prominent," said
Mausam Bhatt, senior director for mobile commerce & digital by SavePass 1.2" style="font-size: 13px; line-height: 16.8999996185303px; border-style: none !important; display: inline-block !important; float: none !important; font-weight: bold !important; height: auto !important; min-height: 0px !important; min-width: 0px !important; text-transform: uppercase !important; text-decoration: underline !important; width: auto !important;">marketing at
Flipkart to Economic Times. Ecommerce solutions companies are getting more than
half their traffic through mobile phones and are devising promotions for the
platform to capture the early spurt of audience.
“An app is an endorsement that
someone wants to shop with you”, said Kishore Thota, head of digital by SavePass 1.2" style="font-size: 13px; line-height: 16.8999996185303px; border-style: none !important; display: inline-block !important; float: none !important; font-weight: bold !important; height: auto !important; min-height: 0px !important; min-width: 0px !important; text-transform: uppercase !important; text-decoration: underline !important; width: auto !important;">marketing for
Amazon India. One time purchasers will continue to be influenced by Google, but
repeat purchasers, especially from e-commerce platforms will download apps for
convenience and use them regularly, believes Naman Sarawagi.
What does all this mean for your online business idea? It means that you
must relook at your business’ marketing strategy. You must strengthen SEO for
mobile platforms and build an app for your ecommerce site. And this app should
further look to ease the shopping experience for customers (and while an app is
being built, also focus on a WAP site).
What things should you keep in mind
for SEO for mobile phones? For one, remember that page load plays an important
role (if you have a WAP site). So ensure that you pay attention to page load speed
for both the desktop and mobile platforms to keep Google happy. Also ensure
that you hire a reputed SEO firm to sniff out and eliminate black hat
techniques used for your site. eBay got slapped with a penalty by Google for
black hat techniques in 2014. If a giant like that can suffer, so can you. You
may not even know of black hat tricks on your website - maybe a link has
duplicate content, maybe a white link is directing visitors to your site
through content which is not visible… there could be many such cases. So do
ensure to hire a reputed SEO firm which believes in ethical ways of optimizing
your site.
With the penetration of smartphones
and internet constantly on the rise in India, the population is increasingly
turning to the mobile platform for a seamless internet browsing experience. And
since the e-commerce craze has caught up too, people are looking to shop online
from the convenience of their houses or classrooms. So ensure to have a mobile
strategy in place to cash in on this trend which is just beginning to take
shape. You may not want to leave it until too late when the by SavePass 1.2" style="font-size: 13px; line-height: 16.8999996185303px; border-style: none !important; display: inline-block !important; float: none !important; font-weight: bold !important; height: auto !important; min-height: 0px !important; min-width: 0px !important; text-transform: uppercase !important; text-decoration: underline !important; width: auto !important;">market has already
moved on to the next big trend.
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