Global Male Grooming Products Market Increasing Demand, Growth Analysis and Outlook 2018-2023

The global male grooming products market has experienced a moderate growth over the past several years. This can be attributed to progressive advertising and marketing campaigns by the manufacturers along with change in perception of men towards personal grooming.

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IMARC Group’s latest report, entitled “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the global male grooming products market reached a value of US$ 57.7 Billion in 2017. Male grooming products are expanding from traditional skin- and hair-care products, shaving products and deodorants to sophisticated makeup and cosmetics, such as facial cleansers, face masks, skin whitening solutions, concealers, etc. In recent years, the rising number of urban professionals and their changing lifestyles and attitudes have had a positive impact on the male grooming products market. In line with this, the leading players are launching exclusive male product lines as well as male variants of their popular products including anti-aging, fairness and sunscreen lotions.

Men are becoming more conscious about their physical appearances and investing more in aesthetic treatments. This has increased the demand for high quality male grooming products, thereby, catalyzing the market growth.

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