Giving the Right Direction to Marketing Plans Using Customer Analysis

by Capillary Technologies Customer Retail Management If you are an ambitious and successful business house and hate the word status-quo, you certainly will be looking and ways and means to move from one level of success to the next higher level. However, it is easier said than done and there are quite a few things that should be kept in mind. At the end of the day, any business big or small, is all about trying to reach the best of products and services to the customer at reasonable rates, at the right time and at the right place. It is also about trying to understand the behavior of customers and fine-tuning or even changing the course of the business if it is so necessary.

However, all these decisions cannot be done by gut feeling alone. It needs to be backed by some logical research and that is what customer analysis is all about. For many years, it has been the main stay as far as successful marketing is concerned. There are many ways and means by which this can be done and in today’s internet proper integration of this technology will certainly help.

When it comes to such analysis one should first pay importance in finding out how the customer behaves in stores and other retail outlets. This is a very important component which cannot be ignored as far as successful customer analysis programs are concerned. Accompanied shops are quite useful in studying customer behavior. This method is all about spending some time with the customer interviewing him or her before and after the actual shopping. This will help the businesses to get a clear insight as to what his actual experience was vis-à-vis his expectations. Any fine tuning can be made based on such real time analysis.

Another effective way to understand customers better is to go in for observatory cameras. It is considered a very effective tool and forms a very important component of customer analysis. It tracks the movements of customers and based on such movements a pattern is evolved which could help the store owners to understand more about their behaviors and buying patterns. It could also help in making changes to displays or even realigning the shop to attract more customers.

There are a few more ways and means by which one can give a better to shop to better customer analysis. For example, focus groups is one of the most effective ways of understanding consumer behavior. It is about allowing customers to interact with one another and express their views and opinions freely. They are also encouraged or even incentivized to go in for debates and talk about products, services, their costs and the way in which they are delivered to them. Based on the inputs of such focus groups, many course corrections could be made.

Last but not the least, since today’s customer is very internet savvy, marrying your customer analysis to such technology is very important. Understanding patterns of key words that customers use is a very good way of trying to find out what their requirements are. Fine tuning the content and incorporating such keywords can certainly help. Motivating customers to use blogs and forums to express their desire and expectations could also be useful.

Capillary Technologies offers an end to end Intelligent Customer Engagement platform to retailers and consumer businesses - managing the entire life cycle of customer marketing from acquisition, analysis, insights and activations to 150+ enterprise customers with over 10,000 locations across the world and 75 million shoppers interacting routinely with its cloud platform. Capillary has been named Marketing Magazine's CRM & Loyalty Agency of the Year 2013; Best Consumer Engagement Agency of the Year 2013, a Gartner 2013 Cool Vendor; and one of Mint/WSJ Bloomberg Businessweek's Hottest Technology Businesses 2013.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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