Gift cards changing today online shopping scenario

A gift card is a medium that carries an economic burden that allows the holder to acquire a series of products or services.

In other words, a gift card is a type of purse card, with a certain amount of money that enters the one that makes the gift, with the objective that the recipient can spend it in a specific establishment or in several members.

In this way, the one who makes the gift will forget about complications and wasting time thinking about what to buy. In addition, we can have total control over the amount we want to spend on the gift. 

Gift cards have similarities with discount cards and point cards in their conception and manufacture. The difference is that with the discount card you achieve savings in the final price, with the points card you add points redeemable for products or services and with the gift card you take directly the product or service that has previously been paid by another person.

Some of these gift cards can only be used in certain stores, however there are gift cards or gift cards that are allowed in all establishments or stores that accept credit cards, whether electronic or not. In addition, many gift cards are rechargeable, giving the holder the freedom to reuse as many times as he needs and add the amount he wants.Like subway gift card

The gift card is very similar to a credit card, it comes with a magnetic strip on the back, where it records the exact amount that has been included in the card.

Gift cards have great popularity in a few countries, especially in the United States, where they are the second largest gift given by consumers and it is also the most sought after gift by women and the third option for which men choose. Already for 2012 it was recorded that around 50% of American consumers declared having acquired a gift card as a gift during the Christmas season. 

Types of gift cards

On the one hand we have the possibility of acquiring specific gift cards, with which the recipient can use the amount of it in a specific store.

Another option is general gift cards. These types of cards have greater coverage so that the recipient spends it at the establishment he wants.

How to take advantage of your gift card?

There are different aspects to take care for a gift card to succeed. One is the expiration date. Every year there is no use of a balance of almost two billion euros in gift cards due to forgetfulness or other reasons. So do not lose sight of your gift card. There are gift cards that have no expiration date. Those that have expiration usually have a minimum of one year of validity.

Sometimes the problem may be that we have not spent the entire balance and we forget for the next time. Therefore, it is convenient to check the balance that remains in your gift card and remember to take advantage of it the next time you go shopping.

When you do not like the establishment where you spend the amount of your gift card, the solution is not to leave it forgotten without using. You have different alternatives. The first is to go to the store and check if there is something you like. If you do not find anything to your liking, you can consult your circle of friends if someone buys in that establishment. There may be someone who doesn't mind giving you the cash and spending the card for you. If you still believe that you will not spend it, in certain portals or forums you can sell your card for a lower price than the original.

In Gureak Marketing, among other types of plastic cards that we manage, design and print gift cards.

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Created on Oct 22nd 2019 09:53. Viewed 409 times.

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