Getting Creative with Graphic Wraps and Shipping Containers

When it comes to marketing and advertising, the typical methods can get a little stale. Everybody’s used to seeing print ads in newspapers and magazines, video ads on TV and the Web, and images on billboards. This is not to say that those methods don’t still work, but if you want to set your business apart from the competition, what better way than to set your marketing and advertising campaigns apart too? Try innovative and creative solutions like graphic wraps, shipping containers, and banner printing or booklet printing.

 

Graphic Wraps

Aside from the occasional six-figure sports car, have you ever seen a vehicle drive by that really caught your eye? It probably had an interesting graphical wrap that took full advantage of the shape and style of the vehicle to become a mobile advertisement. Obviously, there are plenty of work vans out there that display text on the side of their vehicles, but imagine a full custom paint job that captures your brand in a unique way. In addition to being one of a kind, your car or truck graphic is sure to last a long time, making it a highly cost-effective way to keep your brand at the forefront.

 

Shipping Containers

It’s time to think outside the box, so to speak. If you ship your products to people in drab cardboard boxes, what kind of impression do you think that makes? Whether your shipping containers are enormous crates or tiny bags, the appearance will have a major conscious and unconscious effect on your customers. As with postcard printing, brochure printing, or poster printing, a shipping container with your logo and brand colors on it is an advertisement for your services. As people receive your product, you want them to be excited when they see the shipping container, rather than look at it in puzzlement, wondering what it is.

 

Your Overall Marketing Campaign

Unless you’re very lucky, these kinds of marketing strategies won’t be sufficient to get you all of the business you’ll ever need. Instead, you should try to use them as creative tactics that drum up sudden, widespread awareness of your business. Integrate some of your more original marketing methods with those that are tried and true, but don’t be afraid to experiment and see how creative you can be. It’s unlikely that you’ll attract the same degree of attention by playing it safe, and using unusual tactics like graphic wraps and shipping containers can only make people sit up and pay attention.