Get to know the essential principles of ground-breaking brand design.

Branding is one essential part of a business building that grabs heavy focus on those initial days of a startup. For professionals, it is quite easier to set your brand design right rather than rectifying the mistakes at a later stage. However, it is also true that it calls for an extensive level of efforts and focus.

Now, before you consult a reputed brand design agency in UK, it would be better if you take into account the following elements.

1)      Maintain classic

Classic doesn’t necessarily mean boring and it definitely doesn’t refer to old school or heavy. It does, however, mean preceding trends in several area's such as in favor of conventional fonts, colors with upkeeping capability (such as neutrals or primary colors), and being able to perceive the branding enduring for decades. That’s the final objective, right?

2. Align the branding to the company

This seems quite clear, but every person has seen a logo that just doesn’t match with what the company offers. Let the mission statement and business plan drive the way. If your company is a piano business in the ocean off Hawaii, make sure that excitement reflects through in the branding.

3. Don’t make brand design confuse with other businesses

Most often this is accidental, and other times businesses try to ride the coattails of other, existing companies. Avail multiple opinions and make sure your branding can’t be feasibly confused with another business’s.

4. Make it to work on multiple platforms

Is your branding and logo ready for work in print, on smartphones, on billboards and in inferior quality newspapers? It must need to carry that mass appeal and be precise enough to not get “lost,” irrespective of platform.

5. Choose not more than two colors

Black and white are not effective any longer, but beyond them only go for one or two extra colors. Anything else is excess, and you’ll be throwing up more money hen printers (such as t-shirt screeners), charge by the color. Keep this point in mind while consulting a brand design agency in UK.

6. Less is more

This is very much true for font choice, color, exact number of lines and everything else. Have a look at the branding from some of the biggest names such as Subway, Starbucks SBUX or Chipotle. They’re really minimal, easy to understand, and clean.

7. Name is everything

One of the most amazing, yet annoying things about beginning a business is picking up the name. Don’t get swayed away in trends, such as unboxing a breakfast joint known “Hashtag.” Rather, go with something easy to say, spell, and remember.

8. Keep objectives under 7 words

If you’re putting a motto routinely in your branding, such as McDonald’s, “I’m loving it,” the less is more concept also applies. Sometimes it becomes necessary in order to make it clear what your business does, or just to wiggle into the minds of consumers. If you do so, keep it short.

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Created on Mar 26th 2019 02:57. Viewed 418 times.

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