Fundamental Email marketing strategies for Healthcare Industry

by Brian Davis Marketing Specialist

Email marketing is the best way of marketing for businesses in the healthcare industry for building long-lasting relationships and keeping in touch with your patients. Due to its effectiveness, it is preferred by many marketers across different industries.

However, there exist certain aspects you need to look after for drawing optimum results from your email marketing campaign. For starters, you need a reliable email list using which you can begin your email marketing campaign. And, if you don’t have an email list, you can purchase a verified email list from us.

Check out all the healthcare industry-related email lists.

Secondly, the aspect that determines the future of your email marketing campaign is the kind of strategy you use. Therefore, in this article, we have listed the basic email marketing strategies for healthcare industries.

Welcome Your Subscribers

Your email marketing campaign starts by sending a welcome email to your patients as soon as they subscribe to your email newsletter. Welcoming your subscribers sets a friendly tone with your patients, making them feel wanted and welcomed.

And welcome emails are the best way to show your subscribers what type of content or offers can they expect from your emails in the future. The welcome email allows you to create an impactful impression on your patients which resonates with the message that you are ready to meet their needs.

Segment Your Email List

We highly recommend segmenting your email list to ensure better targeting and email personalization. You can segment your email list based on age, gender, treatment type, health issue, etc. The main objective behind segmenting your email list is to send relevant emails to your subscribers.

It would be absurd to send a patient suffering from asthma an email related to arthritis. You sure don’t want to vex your subscribers with irrelevant emails.

This brings us to our next important step in email marketing.

Personalize Your Emails

Across many industries, personalized emails are opened more, as well as the engagement rate for personalized emails, is much higher. Personalized emails help you build a relationship with your patients for the long run.

When you send a personalized email to your patients you are sending a message loud and clear that you care about them, and they matter to you. Personalizing your emails goes beyond just including your patient’s name. You can include their current treatment status, upcoming appointments, ask for feedback about their last appointment, and much more.

Use Your Creativity

I prefer a copy that has stunning images and interesting graphics. Stop using long written content, instead use graphical illustrations to light up your email in a good tone. Research suggests that visuals are more effective than written text.

Graphical illustrations are much easier to understand and are not limited by language and literacy barriers. There are a lot of third-party graphics creation sites that enable you to design attention-grabbing graphics. I prefer using Canva for all types of graphic creation since it is simple to use (drag and drop functionalities).

A/B Test your Emails Before Sending

This strategy is a must for people looking to grow their business through email marketing campaigns.

A/B testing is a process of determining what type of content works out for you.

How it’s done?

You must write two types of variation of content- variation A and variation B.

Both the variations need to have unique subject lines, email body, and content.

Send variation A to half of your email list, and variation B to the remaining half.

And monitor the results such as – Open rate, Engagement rate, and click-through rate.

This will allow you to determine which variation has higher results. For your future email marketing campaigns, you can write emails around the variation that fetches more open, engagement, and click-through rates.

Offer Something of Value

Don’t want your patients to unsubscribe from your newsletter? Then, offer your patients value in return.

Convincing your patients to sign up for your email campaign is not the hard part, convincing them to stay is the hard part. And unless you don’t provide your patients something of value, they will likely unsubscribe from your email campaign.

So, what can you offer them as a healthcare organization? You can send them your weekly blog post in which you provide important information such as disease preventive measures, healthcare tips, exercises that can help their current condition.

Automate your Email Campaign to Reduce the Hassle

At times, running an email marketing campaign can become a tedious and jarring job. It may involve tasks that require a lot of time and patience. To which you need to dedicate a resource. But automating your email campaigns can save a lot of your time and energy.

Email marketing automation tool will seamlessly run your campaign with literally less or no human intervention. An automated email campaign will run in the background allowing you to pay attention to the more important tasks at hand.

Conclusion

Email marketing is a blessing in disguise for businesses regardless of their industry. When executed properly it can fetch some great results for your business. The aforementioned strategies are tried and tested by marketers across various industries.

For optimum results, you can start building relationships with your patients by sending welcome emails, next comes segmenting your email list for personalizing your emails. Your emails must be creatively designed and written and in return, your emails must offer something valuable to your patients. Always do A/B testing before using certain content in your emails and automate your email campaigns to run it in the background while you can tend to more pressing matters at hand.

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