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nike tn requin Through the last five years they have had steady increase in revenue. In 2004, they had a record gross margin and earnings growth of 40 percent which was the largest in the history of the company. Internationally, Adidas holds 35 percent of the soccer cleat market; which is the highest percentage in the market. This is one of their main strengths in the sportswear industry."The Marketing Environment - Case in Point: Nike", Pearson: Prentice Hall Video Library, 2005.Hoover's Company Records, In-depth records for NIKE, Inc, 6 September 2005.Theresa Howard and Laura Petrecca. "Adidas-Reebok Merger Lets Rivals Nip at Nike's Heels", USA Today 4, August 2005 "Academic Study of Adidas in the Athletic and Campus Apparel", "Adidas vs. Nike in Global fight, CNN, 3 August 2005"Other strengths of Adidas are staying on the cutting edge of technology, launching advertising campaigns with catchy slogans, using big celebrity names to promote their products and having subsidiaries that offer a wide variety of products to the consumer. Adidas has over 100 subsidiaries all over the world including Salomon, Taylor-Made, Mavic, Bonfire, and Erima.