Four valuable opportunities for returns and exchanges

by Ryan David Astrologer

There is no way to avoid them. If you work in the retail trade, you also work in the field of returns of goods. While this is not attractive at first glance, we have found several aspects of returns and exchanges that offer opportunities for selling incentive and customer loyalty.

Like many successful retailers you can built your success on a combination of hard work, investment, innovation and vision.  All of these contribute to creating a unique experience that encourages customers to return to your store.

However all these efforts may be destroyed  exceptional shopping space if you do not follow up on merchandise returns. A single bad exchange experience is enough to lose a customer forever.

Here are a few ways to avoid some of the formidable repayment pitfalls. By implementing these practices, you show to your customers that  how much you value them and encourage them to shop again in your store.

Incentive Sales and Engagement

60% of customers have a preference for returning goods in store. So there is a good chance  when you make returns, these customers will be exactly where you want them in your store.

Take advantage of a product exchange situation by offering a discount on the purchase of other additional items during the transaction. This approach will strengthen the loyalty of your current customers and leave a positive impression on your  customers.

current customers will leave a positive impression on your new customers. Take the opportunity to engage with your customers and introduce them to new products. Make suggestions on similar items currently in store or comments on related products that may be of interest to them.

Listening to Opinions

While chatting with your customer, be sure to get feedback. Most customers are quite willing to comment on your products or even on their buying experience.

You can get valuable information by easy-to-use integration of a few questions into the conversation. Have you found a more suitable item elsewhere? The product wasn't right for you?

This feedback  while obtained informally can provide you  valuable information to improve or make changes to your store. You may need to rethink certain processes, introduce new brands or increase quantities in certain sizes.  A slight adjustment of your pricing strategy will give you  competitive advantage.

Anyway, just ask the question.

Return Rates Report

Get the most of your exchanges and returns by leveraging key information about these transactions. Order management technology available in modern POS systems and retailers can monitor returns of goods to identify other opportunities to improve their processes. For example, you can track processing time to speed up returns.

Today's retail technology offers features like category reporting that can help you compare return trends and the incidence of fraud. These reports facilitate the tracking of potential abuses by repeat offenders and enable managers to verify the deviations from transactions.

Inventory management features provided by iPad POS allow you to produce category based reports that track return inventory in real time.

Making things easier

Your store's product returns approach should be an extension of the customer experience. Remember that a positive return and exchange experience has a strong influence on customer loyalty, which can ultimately result in increased sales.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Jun 17th 2019 09:15. Viewed 576 times.

Comments