Four Proven Ways to Increase Sales

Charles Darwin theorized that evolution was the result of natural selection, and species with beneficial genetic mutations were more apt to survive, and that eventually those traits would become dominant over time. I have my own theory that suggests the same principle applies to consumerism. As sales management has evolved over time, so has human behavior and the way in which consumers are purchasing and engaging with businesses.

In response to the ever-growing options available, consumers have developed a keen sense of discernment about whether you are being honest. They are acutely aware of when you are being dishonest.

I call this fine-tuned sense ‘credo.’ It is an intuitive sense we get when someone is genuinely good, authentic, and honest. Credo is an inner knowing that allows us to determine when we are in danger of being deceived or cleverly sold to. It has evolved as a survival mechanism to protect us from scams, manipulative sales tactics, and otherwise divisive motives, so we do not waste our money.

What does this mean for sales management world? It means you better bring your A game if you want to survive. In light of the more intuitively-inclined consumer, you need to develop a credo to match the changing marketplace. My advice is to be aware of your motives and actions because stakes are high, and you don’t want to be left behind.

We have identified four philosophies that you can start implementing

, so you can make the most of your relationships in business, and all areas of life.

It is a good practice to be on time and honor your commitments. Show up prepared before meeting with someone. Another key to success in sales is mastering the art of active listening and remaining fully present because it sends the message that you are genuinely interested. Show your respect by being responsive, ask open-ended questions, and get to know them on a deeper level.

You won’t get far being shallow and uninteresting. Stay true to who you are as an individual and your values. People respect frankness and openness, so by all means, aim to be unabashedly honest in all of your dealings. Always stand in your truth and integrity and do not let anyone convince you to say or do anything that you wouldn’t say or do to a best friend or family member.

We all have had the unfortunate encounter of being around an arrogant jerk, and we know to stay clear of them, but certainly do not become one of them. Know the difference between having an inflated ego and being confident, because presenting yourself with humility and self-assurance is crucial in establishing rapport with others.

A memorable salesperson tends to close the sale more often. Make it your mission to think outside of the box in all of your interactions. Strive to exceed expectations and leave a lasting impression. By putting this philosophy into action, you will likely increase your sales and attract more referrals because it’s human nature to share good people with those we care about.

Your behavior and values should accurately reflect that of the business you represent. The takeaway is that short terms actions yield long-term effects. The aim is to sow seeds that are worth harvesting in the future; what you do in the present has ripple effects on your reputation and the business for years to come. Be sure there is cohesion between your actions and they are aligned with the interests of the company.

Want advice on how to implement these philosophies? Our skilled team of experts at Trinity Perspectives are equipped to analyse your sales strategy and identify where you are winning or losing. Take advantage of our sales training to unleash your full potential and remove obstacles to your success in sales.