Four Profitable Ways to Advertise Your Small Business in 2019 and Beyond

by Jeff M. Writer

Small businesses tend to have a smaller operating budget and as a result, a smaller allocation for marketing when compared to big corporations. But that doesn't mean you should compromise on the marketing aspect. Instead, you should strive to get the most out of every dollar you spend.

If that's your goal too, you've come to the right place. Here are four profitable ways to advertise your small business in 2019 and beyond.

Social media

Social media is a boon for small business because it gives an opportunity to reach out to potential buyers and establish a long-term relationship with them.

You can create pages, groups, follow others, and invite others to follow you on popular social media platforms. With your own dedicated group of followers, you can ask them about their preferences, any changes they would like to see in your business, offer them promotions, interact with them, give them interesting information about your industry, and do so much more to engage them and keep them interested in your business.

Pay-per-click advertising

As the name suggests, you pay for every click that users make on your ad.

Typically, you'll select a set of keywords that are related to your business and create a cool-looking poster, banner, or just a text ad. Search engines like Google display your ads to people who search for keywords related to your business. When people click on your ad, you have to pay for the search engine.

The good part about PPC is you get to set the budget and the cost per click, so Google or Bing will display your ad according.

But the key here is to choose the right keywords that are not just relevant to your business, but also popular among search engine users. These are the words that your potential customers should search for often. Identifying such keywords are not really easy, so it is best you take professional help to get started. An experienced advertising agency can help you in this regard. Once you get a hang of it, you can take it forward from there.

Content marketing

People love to read new content and so do search engines when they rank your business according to relevancy for specific keywords.

This is why content marketing is such a big hit among businesses. When you present a well-written article on a platform like your blog, more people will come to know about your business. In addition, search engines will crawl your page for specific keywords and will accordingly, will display your business in their search result. This form of marketing is called organic search and can bring great results when you do it well.

Leverage smartphones

Leverage the power of smartphones. Have an app to reach out to more people and to build a personal relationship with each of them. This will help you to understand your customers better and at the same time, you can give them the products they want.

Thus, these are some profitable ways to advertise your small business in 2019 and beyond.