For Indian Women Saris & Salwar Kameez Makes Way for Western Dresses

When it comes to wearing fashionable dresses in India, ladies have a whole variety of styles and attire to choose from. While traditional dresses are still popular, the western dresses command a craze and not only in bigger, cosmopolitan cities but also in smaller towns across length and breadth of our country. Western dresses are now acceptable across various sub-cultures of the Indian subcontinent and our fairer sex now adorns it like never before. And majorly the factors that have brought about this change are comfort and expediency.

In today's contemporary Indian society, one finds that more and more of women are stepping out of their homes and joining various professional fields leading to an increasing share of the workforce. This is one straight and obvious reason of increasing demand for western dresses. Various surveys conducted by fashion and apparel industry also suggest and support this trend amongst the working women. And obviously, this is expected to gain further momentum as women even in smaller cities leaving saris and salwar kameez in their wardrobes and preferring trousers, shirts, formal suits and another form of business attire. The Indian women progressively wish to wear what other women like to wear globally. Today women from all age groups, backgrounds, and education level are candidly adding western wear to their attire.

Over the last two decades or so, India has witnessed the drastic transformation in the social and economic orientation of the overall population. The flood of television channels and the Internet has added to cross-cultural influence which obviously has a more western flavor to it. A number of magazines and channels are now available which are solely dedicated to fashion, augmented by the Mumbai Film Industry's influence on the masses. This is mandating what Indian women really choose to wear nowadays. The exposure to latest trends in fashion and the easy availability in organized as well as local apparel stores further has supported and sustained the popularity of western dresses.  The Internet and electronic media have been a great catalyst in this regard, coupled with the growing organized retail sector in India assisting further growth in this segment.  The Indian women were never so fashion conscious as she is today. The country has been a hub of garment manufacturing industry for quite long, and this now ensures dresses of latest fashion made available at quite reasonable prices tags too.

Indian women are now more conscious and aware of international fashion trends and this is now transuding into non metro cities as well.