Food And Beverage Photography Tips To Improve Your Product Branding

With new upcoming food and beverage brands, the old brand firms have a hard time keeping their grounding. While, on the other hand, the new brands often fail or struggle to make a mark on the F&B (Food and Beverage) market! Thus, in all both, the new and old business owners struggle with a different set of problems and have a tough time in meeting the consumer needs.

Of the many ways to give a kick start to new products or revive the old ones, a sure-fire one is by giving surplus time and dedication in photography and product branding! This article will guide you through some excellent photography tips that will add immense value to your food and beverage branding:

Props and Styling

The professionals who do extensive food photography in Brisbane make your product look unique in a presentation in terms of styling and prop usage. Each brand has a definite USP and the job of such photographers is to highlight the USP to the extreme! To create a profound impact, the food must be projected to look its best. Tips like adding a little bit of salt to the carbonated beverages before shooting them will act as an added effect as carbonated drinks sparkle on salt addition!

If you are highlighting your GMO-free veggies then add a bit of water to make them way more appealing!

Depth of the Field

Any experienced product photographer in Brisbane will have sound knowledge in regards to depth of the field, the different areas of the photograph that must be kept in focus and also the ones that can be kept out of focus.

Such as if your product is a cake, and then it is suggested to cut a slice from it and plate it to add in some drama. Highlight the details of the slice instead of the cake itself. Thus, here the primary object of focus is the piece of cake slice and the out focus object is the cake. Likewise, you can use your creativity to highlight details so that the audience connects with the picture. 

Play up with Lights

No matter which field of education you are from but to understand photography, you will have to be on par with the basic laws of lights and reflection. The renowned food photography professionals of Brisbane consider lighting as a major factor. They usually prefer natural light and avoid the use of camera flash at all costs. If the lighting of the location is improper then you can add in some extra effect by using commercial travel-friendly lights! If the natural light is too bright then you can bounce back some of it using a table cloth and watch the food item come to life in the pictures! 

Time is money and if you let the crucial time slip of your hands then you are in a major lacking situation. Summon professional photographers, those who have an impressive portfolio in handling the product photo shoots and have worked to uplift several brands in the past.

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Created on Apr 6th 2021 01:37. Viewed 293 times.

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