Flaunt Your Differences to Get Into the Picture
by Sahara Ads Best custom Logo Design Company KSAA perfect Brand development strategy
rotates around defining and highlighting the distinguishing factors between you
and your competitors. One must always pinpoint the distinctions to their
customers. How would this be achieved? Align your branding solutions with the exclusive
significant offers your business provides. Let us look upon few good examples
of the brands competing in different industries, highlighting and flaunting
their differences.
Simple vs Traditional
Banks
When all the banks were busy opening new branches in
various regions, Simple primarily focused on their exceptional mobile
application in an era where this concept was not adopted or even thought about
by other banks. The bank’s brand development strategy was focused on a younger
and a technology-oriented audience which
is how they fashioned the first 21st-century
bank in the world.
Tesla vs Prius
When the marketplace was swinging in demand of Prius
cars, Tesla fashioned into electric vehicle market with their luxury sports car
model. Instead of competing with economical hybrid cars Tesla revolted high-end
market with their revolutionary branding.
JetBlue vs
Delta
When the airlines were cutting off leg room in their
planes and decided not to serve gourmet snacks in the flights, JetBlue
revolutionized the market with their well-thought brand development strategy to
market extra leg room and snacks. Even though they lacked frequent flier
programs they won the market by their hospitality strategy used at the right
time to trigger the difference.
Taco Bell vs
Chipotle
In past, if you ever talked about Mexican fast food
restaurants, Taco Bell was the only brand famous for Mexican food. It was
famous in consumers for their inexpensive Tex-Mex meals. Chipotle came up with
a differentiated branding idea, to sell quality over the price. They stir the
market with witty humor printed on their soda glasses, their trendy metropolitan
atmosphere, and the overall food quality.
Gillette vs
Dollar Shave Club
When we think about professional shaving brand,
Gillette has always been the most well-known razor brand. Brand development
strategy of Dollar shave club attacked Gillette on their price; as their name
implies that they promote cheap prices. Not just this differentiation, they
also added humor in their branding promotions to emphasize more disparity.
The above-mentioned examples define that it’s not always about the product/ service but a
well-thought and clear brand strategy that can shape consumer’s preferences and
compels them to buy from you. The
stronger the Brand emphasizes on their
vision and communicate this unique value of the brand to it consumers the
greater and effective output they receive as an ROI. Not just the vision of
your differentiated values is enough, the vision has to be communicated out
their loud and clear to win over customers.
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Created on Jul 16th 2018 00:15. Viewed 285 times.