Flaunt Your Differences to Get Into the Pictureby Sahara Ads Best custom Logo Design Company KSA
A perfect Brand development strategy rotates around defining and highlighting the distinguishing factors between you and your competitors. One must always pinpoint the distinctions to their customers. How would this be achieved? Align your branding solutions with the exclusive significant offers your business provides. Let us look upon few good examples of the brands competing in different industries, highlighting and flaunting their differences.
Simple vs Traditional Banks
When all the banks were busy opening new branches in various regions, Simple primarily focused on their exceptional mobile application in an era where this concept was not adopted or even thought about by other banks. The bank’s brand development strategy was focused on a younger and a technology-oriented audience which is how they fashioned the first 21st-century bank in the world.
Tesla vs Prius
When the marketplace was swinging in demand of Prius cars, Tesla fashioned into electric vehicle market with their luxury sports car model. Instead of competing with economical hybrid cars Tesla revolted high-end market with their revolutionary branding.
JetBlue vs Delta
When the airlines were cutting off leg room in their planes and decided not to serve gourmet snacks in the flights, JetBlue revolutionized the market with their well-thought brand development strategy to market extra leg room and snacks. Even though they lacked frequent flier programs they won the market by their hospitality strategy used at the right time to trigger the difference.
Taco Bell vs Chipotle
In past, if you ever talked about Mexican fast food restaurants, Taco Bell was the only brand famous for Mexican food. It was famous in consumers for their inexpensive Tex-Mex meals. Chipotle came up with a differentiated branding idea, to sell quality over the price. They stir the market with witty humor printed on their soda glasses, their trendy metropolitan atmosphere, and the overall food quality.
Gillette vs Dollar Shave Club
When we think about professional shaving brand, Gillette has always been the most well-known razor brand. Brand development strategy of Dollar shave club attacked Gillette on their price; as their name implies that they promote cheap prices. Not just this differentiation, they also added humor in their branding promotions to emphasize more disparity.
The above-mentioned examples define that it’s not always about the product/ service but a well-thought and clear brand strategy that can shape consumer’s preferences and compels them to buy from you. The stronger the Brand emphasizes on their vision and communicate this unique value of the brand to it consumers the greater and effective output they receive as an ROI. Not just the vision of your differentiated values is enough, the vision has to be communicated out their loud and clear to win over customers.
Created on Jul 16th 2018 00:15. Viewed 161 times.