Flat design for Web - Trend or Revolution?

Flat UI design, inspired by the ideology ‘less is more' follows minimalist aesthetic approach to delivering successful, engaging user experience. The sophisticated and versatile design trend makes functionality as a core concern with a clear and engaging interface. The flat UI with an emphasis on the user experience focuses on usability and open-space. Flat design essentially removes skeuomorph elements such as flashy gradients, bevels, embossing or depth-creating tools. While skeuomorph was focussed more on mimicking the real world objects, Flat UI goes beyond than just replicating the real life experience.

The discussion that Flat UI is a trend or a revolution become secondary when we look at its benefits and importance.

The following are the other key reasons that make flat UI, the trend:

Simplicity & Honesty:
Driven by a simple and minimalistic ideology, Flat UI, delivers usability with a focus on the user.It acknowledges the two dimensional nature of the screen by doing away with flashy gradients, shadows and textures, patterns. Flat UI combines the twin elements of style and functionality while keeping focus on content as the centre of design. The flat UI places a higher focus on content while eliminating the distractions from the UI elements and offers a smooth, efficient user experience.

Beautiful typography:
Flat UI uses typography as one of its fundamental elements. Typography in flat UI helps create style and mood through design and look. With good typography as its key foundation, flat web design makes the website more interactive by focussing primarily on the content. Since flat UI is simple and minimalist, using interesting and differing typography enhances the engagement.

Colour focus:
Flat Ude the content more lively. While flat UI could have done just with black and white, however, using attractive colour schemes, makes a high impact. Color as a major element of flat UI ensures a simple and powerful method of communicating.

Scalable and Mobile friendly nature:
Due to its responsive design element, the flat UI delivers usability even for small screens like smartphones and tablets. In the highly fragmented devices ecosystem, Flat UI with its responsive elements delivers efficiency to improve usability. Consumers are increasigly accessing the internet through their smartphones and tablets. Thus, flat UI gains prominence due to its scalability element.

Conclusion:
Flat UI could be a trend or a revolution, either way it has truly influenced the content focussed revolution. Flat UI with its ability to deliver functionality with style, excels as a precursor to yet another revolution ahead.

About Author:
Dennies Bright is a Research analyst at BDC, a software business marketplace. BDC provides list of top mobile app development companies at one place.