Five Ways to Keep Your Search Rankings Healthy

If you are an owner of a small business or a blogger with a good sense of marketing, your site or blog should be able to gain a good position in the SERP. Achieving a high rank in the leading search engine is definitely a great achievement. Losing it might be painful, so you don’t have any other choice but to find ways on how to sustain your good SERP position. There are five ways to avoid stagnation and get healthy ranking in search engines.

1. Constantly keep SEO in mind.

Search engine optimization is the process of enhancing the visibility of a website among diverse search engines. SEO is necessary in ranking up and retaining your good position. It’s a form of digital marketing that works wonders in helping sites reach page one. However, SEO does not yield immediate results. It takes time and effort before seeing a favorable difference. It’s a process of reaching brand awareness slowly but surely.

SEO is generally categorized into two: White SEO and Black SEO. White SEO involves tactics that the search engines approve. This means that they are way more organic as compared to the latter. Black SEO involves tricks and tweaks in the form of spam and spun articles that do not really impose relevance and meaning. This type of SEO is penalized by Google. This is not ideal since it gives only short- lived results. If you want to sustain your position well, you have to do it the right way. There are a lot of factors that work under SEO. You need to focus on incorporating the most competitive keywords, you need to work on making your content quality as compelling as possible, and you need to enhance the overall value of your website.

2. Do SEO in two ways.

By just taking a simple look at a website, you can already figure out how the owner takes care of it. There are two ways in optimizing any site:

    - Internal way- This is also referred to as the on-page optimization. This involves the enhancement of the relevant contents that are within your website. This includes your web structure, your existing content, the keywords you’re currently using, the coding methods, and so on.
    - External way which is also called off-page optimization. This seeks to improve the visibility of the web by chiefly link building. This can be done by getting other websites highlight the links of your web pages. This is mainly achievable through natural links (traffic control) and social media. This also works best if the external sites involved are high quality sites. Those sites with .gov or .edu domain extensions are great examples of high quality links. For you to be featured in these high authority sites, the best means is just to work on making your content as interesting and as meaningful as possible. If you constantly produce valuable contents, your traffic volume will naturally increase and there’s a sharper potential of sustaining your SERP position.

3. Target a Good Position on the SERP and Retain a Fresh and Good Content Quality

SERP or search engine results page refers to the result page display in search engines such as Google, Bing, and Yahoo. Generally, search engines show ten links/websites per result page.

There is a natural display of organic pages which are links or "websites”. These sites earned their place in their own ways through either optimization or prolonged positioning time. The display of websites in search results may vary depending on search engine. There will be improvement in your search ranking by using proper engine in these organic pages.

There is no better way to retain your search ranking than to keep up your good work or to surpass your previous performance. You can obtain high traffic in your site if your content is generally valuable in the perspective of the readers. If you continually keep them satisfied in this aspect, you are likely to retain or even improve your latest search ranking. It is also essential to keep your contents fresh and to regularly update your content to raise your reliability. People always prefer to read recently published posts since they are likely to bring forth fresh data.

4. Keep Updated with Google’s Algorithm Changes

Google continually finds ways to make its system more user- friendly. Thus, it wants to make the user’s online searching experience extra worthwhile. They also tweak their SEO algorithm from time to time, and you should be alert with these dynamic changes. This is important so you can know which tactics to focus on and which ones to let go. There are also a lot of tools you can use to check if your website is already at par with the SEO standards of the leading search engines. If you are serious about maintaining a healthy rank, you should be keen and adaptable to changes.

5. Embrace Social Media Marketing Further

Social media marketing is the next big thing in terms of digital marketing. There are a whole lot of benefits that can be obtained if one focuses promptly on this ever growing arena. You have to get up close and personal with your audience to actually know what exactly they say about your company. This way, you can know your strengths and weaknesses and you can build genuine trust and relationship. You can even find ways to spy on your competitors through this. It’s certainly a good way to get ahead of the curve.

A healthy rank in terms of SEO is truly important. However, it is not just enough to desire being on page one. It is most importantly necessary to do the required actions to attain such a big goal. You have to thrive in order to prosper. The online market is very crowded and the competition is getting tight. It’s either you power up and surpass them all or slow down and get outstrip in a snap. The choice is all yours.

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About Author:

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.