Five Steps Of A Reputation Management Programme To Achieve Sustainable Growthby Purvi Dalvi Writer
There are many small, medium, and large companies in India who are etching their name in several sectors. Some of them have recently boomed. This has enabled the organisations to pool in more and more customers. Before the rise of high-speed data and the easy availability of smartphones, the reputation of a company and its decisionmakers were using these tools:
- Print media
- Press Address
But now with consumers getting more exposure to the world through social media and other forums on the internet, corporate reputation programme has become more complicated. There are experts hired by the companies just for this job.
The five steps followed by such image management professionals are as follows:
Tools of reputation management
The experts need to monitor the online presence of the brand continuously. Apart from Google alerts, there are many other unique instruments available for free of cost mindful of the online activities happening regarding your brand and its product line. Here are some of the tools:
- Whostalkin: It can help to monitor online mentions across blogs and social media handles.
- Technorati: It helps to monitor the keywords related to your brand and the products that are usually pre-defined.
- Spreading positivity
The negative comments across forums and social media can harm the reputation online and dent the image of your brand offline as well. The solution to this problem is incorporate the strategy set by the reputation management company to the T. It helps in removing the negativity while spreading positive news for the brand and the product line. The loyal pool of consumer can also participate in such a scheme where they can post positive experiences, through videos or blogs. Nowadays, podcast are also making their mark.
Substantial social media presence
There are numerous social media platforms with a distinct set of feathers and understanding each one of them is equally important. They all serve different purposes and target separate set of potential customers. It is imperative while strategising corporate reputation programme to add the content accordingly. The articles and posts should be crisp, and their lengths should vary depending on the platform. Highlighting the keywords subtly could play a massive role here.
Good quality of a product
It is important to put the energy and resources to build a good quality product. It is must to consolidate the reputation in the market. If the product is not up to the mark, no amount of advertising can maintain its long-term sustainability. You can spread the idea about the product through useful corporate reputation management tools.
Publish informative about the product
When you hire experts for corporate reputation programme, they make sure that detail information on your product is there across the blogs and in other online platforms where people study about it. It connects customer to the product, and they are more likely to use it in future. If you want more informative data to be available across the market, hire the right advertising agency and use the new campaign tools. You could also rope in market research companies for detailed analysis.
Created on Jul 17th 2019 05:42. Viewed 89 times.