Fire up your brand’s content marketing strategy with GIFs

by Megamotions Creative Studio We’re Megamotions with Megamind

Wondering your next step to stand out in the sea of social media channels? We suggest delve into the magical world of GIFs. Yes, they are not new, but it’s their time in the hay! They are more popular than ever today.

GIF stands for Graphics Interchange Format, and are internet darling as we all keep coming across at least one in a day as soon as we log into Facebook, Instagram or Twitter.

Why are they so popular?

GIFs are easily consumed by audiences of any country, religion, language or social groups. Highly attractive, they can meet the needs of any brand’s audience taste.

Appealing and shareable

Who doesn’t love a great GIF and share it with family, friends and colleagues? We all do! But, that not where their role ends, along with being entertaining, GIFs are very effective as they can help enhance a brand’s message with superb visuals much more than text content.

Better than images, cheaper than videos

Cool GIFs are any day better than boring static images to look at on desktop or mobile screens. But at the same time, they are easy to make and far less expensive than videos. 84% of communication will be done through visual content by the end of 2018, says a recent survey. So see how your brands personality can be promoted by visual content?

Welcome the wave of GIF culture into your brand’s identity and see how it positively changes your audience’s behaviour. Want to create one for your product or service? Contact us or visit us at Megamotions today!