Find the best version of your emails by A/B test your email campaigns

by Marsha Leyva Digital Marketing Executive

Email Marketing is the cost-effective way for the web businesses. It works as the prior tool for the business’s revenue brand and generation awareness. But sometimes it’s quite confusing that How exactly to maintain an excellent brand value by sending the emails of customer’s interest.

Here let’s discuss a tested testing for your email campaigns to make sure your business mailing working as the key to your branding or not. And the best way to test email campaigns, split testing is the advanced email marketing tool to obtain the valid results of running campaigns.

But also for making the email campaign test successful, email marketers ought to know the requirements of the email marketing split testing.

First starts with the tiny introduction of split tests to understand this technique of email marketing more intensely.

What's email campaign split testing?

Split testing is also known as A/B testing in technical terms, which means check the variations of an email campaign to learn that which works the best.

For tests, purpose makes two little lists of your potential customer's emails and send.

Suppose, the list was made by you of clients X, Y & Z and two variants of your email campaigns, campaign A, B & C.

Send campaign A to X clients, campaign B to Y clients and campaign C to Z clients. And test the variants that, which campaign is working better than other.

These campaigns are highly trackable due to the best email marketing software, so you can monitor each activity of the mailer and can analyze their behavior.

So you can get the accurate results try to test one thing at a time, you have to test more than one thing even.

Now the question is,

How exactly to decide which variants have to be tested?

So, make sure you’ll know your audience’s curiosity and their behavior. You will be helped by this information to decide what you have to check for knowing the best version of emails.

Make a summary of things which impacts the emails conversions and them check one at a time from your list for the best.

Here below the list of some elements which you can use in your testing-

Subject lines- Try the various subject line to test which line influence even more audience to open up your mail.
Email content placement and design- In case you are confused which template design works for your customers, make variants of your template test and designing upon them for better getting the accuracy in email marketing strategy.
Customized templates- Try the customized templates for screening and pick the best 1 from your own email designs.

Size of the Variations-

If you wish to create the variants more than 2, you can. Create 10 variants at the right time and make your testing even more transparent.

The variations of the email templates give you the better results and show you the winning variant of your template, that may become the revenue generator for your business.

How to pick the winning variant from your A/B testing?

Decide the criteria for the winning variants. Like total open price, total click rate, exclusive click rate, unique open up rate, interactive price, unsubscribed rate and pick the manual criteria for your champion variant.

Here is the method of split test of your email marketing campaigns. Knowing the testing important make your brand recognition easier. With this technique you can do targeted email marketing which works more effectively and mannered method of interactive with customers.