Find Out How AR is Revolutionising Retail Once And For All

AR or Augmented Reality offers commercial value that extends way beyond gaming and gimmickry. This new form of reality is gaining recognition across a variety of sectors including retail. With inventions such as Google's ARCore and Apple's ARKit, AR isn’t a far-fetched possibility for retail anymore—it’s already there.

And that’s basically why many brands that want to use AR for reshaping retail should sit up and take notice. As per research, almost 75 per cent of shoppers expect a retailer to implement AR for improving their buying experience.

While there are a lot of ways AR will completely change retail in the coming time, we’ve zeroed in on two in particular. So, now, take a look as at augmented reality in retail.

Many people don’t want to go to a store that’s got a long queue in front of its trial room. Nevertheless, a lot of brands have started using AR to fight this very challenge. For example, Lacoste has got an AR app that lets customers try different pairs of shoe virtually. Since the app’s release, more than 30,000 users have virtually interacted with the brand’s products. 

Meanwhile, Sephora has created its own app that’ll let its buyers and prospects see how they’ll look after applying any of the brand’s makeup product. This app works through a smartphone camera, and it’s quite convenient to use.

And as the holiday season is approaching, busy shoppers will be interested in brands such as Sephora and Lacoste to make sure that they virtually try a product before buying.

Most of the times, in-store experience doesn’t really help customers visualise how a product will look or fit in their place. One of the best ways AR is solving this problem is this: It’s letting its customers see a product in their home—much before they buy it.

A case in point: Magnolia Market had partnered with an AR team for creating an app that helped customers virtually view the brand’s product in their home. 

So, now, retailers like you know why it makes sense to incorporate AR into their marketing mix. And just in case you want to use AR to take your retail brand to the next level, consider Untitled Project as your best bet. 

This company has got the experience and expertise to let you use AR for enriching the overall buying experience. Get in touch with one of Untitled Project’s AR experts and know exactly how this new piece of tech can unravel innovation for your store. 

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