Fight Against Counterfeiting in India with Brands and Fakes

In today’s world, there is not a single popular brand or product which has gone without having been infringed by a counterfeiter. Considering that a brand is a company’s most important asset, every time a case of infringement arises, the nightmares faced by the brand owner are immeasurable.

Considering the aforesaid two pivotal realities, viz. that 1) brands are the crown jewel of every business empire and 2) infringers copy any and every popular brand recklessly, there is one result which emerges – the necessity to protect one’s brand. Going ahead on this note, while larger business entities might have their own in-house team to take care of activities relating to safeguard their brands, other relatively smaller business units prefer to avail services of specialists in this field. Brand protection services in India are today offered by many individuals and organizations today. However, truth being said, considering that this activity is, putting it in simple words, like that of a surgery, it needs a specialist and not any normal person/entity. Considering the fact that the business and brand owner has completely entrusted the entire process of protecting its brand with an entity, the crucial role and Himalayan responsibility which these third party entities providing these services have is not to be taken lightly. Given the fact that the first qualification or talent which would be expected of these entities is the capability to distinguish between fake and genuine products, it is imperative that these entities beef themselves up with a detailed knowledge of brands, their owners, products/services in relation where to such brands are being used and so forth.

Amongst many such organizations which provide these protection services, one of the recent ones who have stormed the marked with their success is ‘Brands & Fakes’. Having years of experience in conducting trademark infringement investigations, this entity has acquired and exceptional skill set which includes an enormous knowledge of the various brands and all associated details therewith and secondly, an outstanding capability to be able to distinguish the original from the counterfeit. Their years of experience, their elite clientele and continuous research of the market in relation to counterfeits have enabled them to create a knowledge bank of date on IPR violations in India. When a business owner/brand owner approaches ‘Brands & Fakes’, what they would be engaging is an entity which comes with the knowledge of brands, identifying such brands from counterfeits, information about various infringers and infringing products and finally, and most importantly, a beautiful capacity to provide you with a customized solution to solve the menace of infringements which the brand owner faces and ensuring that his brand is protected absolutely by way of their services – to put it in one word, an entity which is a specialist in this field.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments