Features to look in a web directory to make your business listing

by Sarah F. Digital Marketing Consultant

A Web directory is a list of websites online. It is all the web directories on the internet. A directory includes listed business, contacts, people and so on. A Web directory entry can be either a paid submission or free.

A free website directory or a free website directory gives all the website entries in categories and further subcategories. Each link is accompanied by a website title along with the content description. Some web directories consist of links that connect to individual web pages, which are also referred to as deep links.

To find Web information, browsing or searching has to be done. Web directories give the links in an organized way making your search job easier on the internet. A Web directory can combine both browsings as well as searching by linking to a search engine to look into directories. Many of the free website directories are created manually unlike search engines which are automatically entered by a web crawler.

What is the importance of web directories today?

A web directory link is less valuable but not meaningless. For local businesses, local citations and website directories still play a role in their ranking. However, they do not assist in SEO ranking.

Therefore, a market has to view these web directories as a trusted source and a traffic drawing source.

When listing in a free website directory or even paid ones, two important factors have to be kept in mind:

Is the site of listing a reputable one?
Will the target audience visit this website likely?

How can a web directory and your web listing be made valuable in the current market?

Several web directories have moved from basic listings as in a free web directory to sites that provide detailed reviews of these websites. Several web directories have made a listing rather than just a citation. They focus on real-time traffic which shall transform the website into real value.

Primary features incorporated in the leading web directories to make it current to the internet world are:

They draw traffic and visitors through blogs and local citations.
Permit most of the websites into their domain and to be discussed.
They have introduced an online community to discuss companies, people, businesses, news and many more.
Blogs are regularly updated. It is kept current by site administrators.
The traffic is kept consistent particularly to keep the web directory current as well by making updates timely.
RSS feed is also plugged in.
Auto-updates are added to the listing by adding in real-time posts.
Listing should be on web directories which have relevance in the search ranking in a local search.
Keep the listing optimized to ensure that the listing is shown up to most of the users of the internet who are looking for this category of business.
List them in a search engine like Google, Yahoo, and Bing which is quite popular with major operating systems such as Microsoft. This will ensure to reach even PC users.
Place your listing in their regular and most search categories of web directories.
One can even add in discount coupons, free listings and ad options on the website to get more traffic to access the web directory and to your link.

List your website in a directory that is viewed by maximum traffic and trust lies. The directory that is currently in the internet world is the best one.