Fast Track SEO Results With Optimisation

by SEO Kings Data-driven digital marketing agency.

If you want to get the most out of your SEO campaign, then you need to make sure your website is optimised in order to achieve the best rankings.

Websites that don't have a powerful on-page and technical SEO strategy tend to also have poor loading times, which leads to high bounce rates and users who won't come back.

Optimise On-Page SEO

To get the most out of your campaign, you need to make sure your on-page SEO is up to scratch.

This includes looking at things such as ALT tags, page speed, lowering page requests, optimising images, making sure all URL's are SEO-friendly, making good use of a good page title and practicing the right way to use header tags.

Good on-page SEO is a good headstart to getting higher Google search rankings.

Mobile Responsive Website

If your website isn't mobile responsive, then you'll have a hard time getting any real organic traffic.

Google now uses a mobile-first index so your mobile website has to look perfect and work on any type of mobile device, as the world moves towards mobile devices - so should you.

Optimising websites for mobile is easy if you have used a website builder to build your website such as WordPress, and most themes are now mobile responsive by default.

Most traffic for local websites will come through mobile generated searches, so it also pays to put extra focus and effort into your mobile SEO campaign.

Landing Pages Always Have To Reiterate Target Focus

Unlike PPC where there is a clear commercial intent to showcase your page to show up, SEO is different. Sometimes your page doesn't necessarily show up for the keyphrase you're targeting and thus, it's harder to gauge the kind of intent your users are going to take when they click on your website.

If people search for SEO Services In Melbourne and get results for your website then it's a safe assumption that you know what they're looking for. If they look for SEO Melbourne, then it's harder to tell what level of the funnel they're at - are they looking to learn more, get a free course, or contact an agency? It is much harder to tell, so make sure you have a key selling point of each page so users can easily find what they are looking for.