Fashion advertisement

by IIFD Edu Indian institute of Fashion & Design

The world of fashion is revolutionary and has experience numerous changes over a period. Fashion is recurring in nature and is followed by every individual irrespective of their social and commercial status as well as their geographical placement. There are a number of factors that influence the current fashion to reach out to the mass and one such factor is fashion advertisement.

Advertisements are done with a motive of promoting sales of specific Merchandise and to create brand awareness amongst the target market. The platform of advertisement depend to on the targeted client eg: - Talking about the age group ranging from 13 years to 21 years the best mode of advertisement is social media application like Instagram, Snapchat as the youth is very active on these applications so its efficient if the ads pop up while they are scrolling so that they get aware of more pages that are providing them with the latest fashion trends and at a cheaper price since the age group are of student at school and college level.

Fashion advertisement includes all the Merchandise goods related to fashion like garment, bags, footwear, fashion jewellery, perfumes etc. The aim is to connect the potential buyers with the brands and promote sale. The content of ads may vary depending on the target market. The ads usually come along with attractive picture and interesting tagline to make the consumer curious about the product being sold.

Fashion advertisement is thus on important brand of the fashion industry as it spread awareness about the trends, budding brands and label and helps brands to connect to new buyers. Fashion Advertisement is a vast subject and is covered by many fashion design college in India thus the best Fashion Designing Colleges in Chandigarh is Indian Institute of Fashion & Design – IIFD.