Factors Fuelling the Demand for Shopify PPC Management Services
by My Web Hero Award Winning Digital Solutions CompanyAccording to Shopify, the covid-19 pandemic pushed eCommerce growth a decade
into the future—and the numbers back it up. In 2020, the whole
eCommerce ecosystem jumped $52 billion! This translated to a remarkable
16.5% increase worldwide, as 150 million people went online shopping for the
first time in their lives.
The eCommerce wave does not seem to
be slowing down in 2021.
According to Shopify, eCommerce has
hit a tipping point, with nearly 80% of all consumers declaring that they will
continue to shop online regularly in the near future.
Considerations
for Shopify Merchants: How to Capitalise on the Trend?
One of the primary factors that
separate winners and losers in the eCommerce race is how much a merchant can
close the gap between consumer expectation and experience.
The most successful Shopify
merchants can bridge the gap between what customers are accustomed to doing and
what they experience while shopping online for the first time.
For example, according to the
National Retail Federation (NRF), three out of every four customers want online merchants
to provide free shipping. Many people saved money by driving or
walking to the store instead of paying for delivery. Shipping fees are usually
out of the question for them.
Furthermore, according to the
latest Shopify annual report, 29% of consumers abandon their shopping carts if
the merchant does not offer a fast “2-day shipping” option. This reflects our
natural desire to get what we paid for as soon as possible. Shopify merchants
who want to be at the forefront of the eCommerce movement must implement
innovative shopping cart strategies.
Another consideration is channel
responsiveness.
Having a visually appealing but
complicated online store will only result in high bounce rates because shoppers
will struggle to navigate, let alone make a purchase. Only those merchants that
make it easy for shoppers to browse and buy have any real chance of converting
their site visitors into customers.
These two factors alone should
explain why there is such a high demand for professional Shopify PPC management services. However, there is
a more compelling factor—a considerable rise in competitive pressure.
With the implementation of
in-person shopping restrictions, product categories such as household
essentials, online learning, and even healthcare entered the ad space battle.
Furthermore, legacy wholesalers and
retail behemoths pumped so much money into pay-per-click (PPC) marketing that
average Facebook CPC costs increased from 0.71 in January 2021 to 1.07 today.
In other words, typical long-term
paid search campaigns have become virtually unsustainable for small businesses
looking to drive traffic to their website and grow their sales. This boosted
the demand for carefully designed Shopify PPC campaigns that generate sustained
growth.
The Last Word
Setting up an online retail store
and waiting for orders to pour in does not automatically mean you are riding
the wave. Merchants who want to stay ahead of the game understand the value of
having a professional eCommerce PPC agency
on their side.
Hire a digital partner if you want
to keep the momentum going without burning a hole in your wallet.
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Created on Jul 2nd 2021 02:15. Viewed 172 times.