EXPLORING GLOBAL MACRO TRENDS AFFECTING ALL SECTORS

by Aarchi Sharma Brand Consultancy & Strategy

Here we explore the 4 key macro trends that affect every sector and any industry that might be consumer facing. It doesn’t matter whether you are a retailer, bank or hospitality brand, consumers are more self and socially aware, seeking solutions that genuinely benefit their lives and those within the community. From technology, wellbeing to accountability and social reconnection, these macro trends in peoples’ behaviours are affecting how consumers engage, chose and purchase from brands. These trends were already present before the pandemic, but they have since accelerated and become genuine consumer expe

ctations. These leading trends will help forge strong connections with consumers thus, representing the pillars of successful brands.

Tech-solutions and digital integration has permeated across all sectors and industries – as consumers increasingly expect convenience and real time control of their purchases, transactions and various lifestyle needs.

Brands should take note of this change and make it a priority to support healthy lifestyles for consumers, shoppers and employees. Having a “wellbeing strategy” will be a critical differentiator for the foreseeable future.

Consumers are more mindful of what and how they’re buying. They are aiming to reduce food waste, shop more cost consciously and purchase more sustainable options. Brands will need to take this under serious consideration and make this a key part of their offer.

The desire to shop local and support the community is reflected in both the products consumers buy (e.g. locally sourced, artisanal) and the way they shop (e.g. supporting community stores). Brands will need to find ways to connect locally – whether by highlighting local provenance, customising for local needs/ interests or engaging in locally relevant ways.

About I-AM

I-AM is a Mumbai-based international branding consultancy and design agency specialising in creating unforgettable customer experiences, in-store & online. We also provided graphic designing and brand consulting services in India.