Explainer Videos are the New Way of Effective Marketing

If you are looking for an innovative idea to increase your marketing, then explainer videos are what you need. They are very effective and really help you to stand out among other entrepreneurs. It is very important to distinguish your message from everyone else in order to grab an opportunity. These explainer videos are becoming popular among new and experienced companies alike. Whenever your company launches a new product and you have to introduce the new product to your clients, you can take help of such explainer videos.

What is an explainer video?

A short online video that is used to explain a company's service is known as explainer video. They are generally termed as marketing videos. They run for a very short duration about less than two minutes. Such videos are extensively used by brands, numerous big and small companies. Many entrepreneurs are there who are looking forward to such videos as a new marketing strategy. Through such videos the targeted audiences are very easily conveyed in an entertaining as well as simple manner. The video that you make should also be able to answer some of the probable questions by the clients. This is almost similar to a 30 Sec elevator speech, but is more casual and more visual.

Why to use an explainer video?

Explainer videos are more advantageous than normal videos and text explainers. Numerous online sites are there who are growing up as explainer video production sites. If you fail to find out time from your busy schedule to create a video, you can easily hire any such online site and get your work done.  Such videos help to boost the online visibility of your company. Chances are there that such videos will appear 53 times more organically in the search engines. Such videos are more engaging than simple texts. Your conversion rates will also be increased by 15% to 50% if you use a well made explainer video. It can also highly affect your in-store sales. Such videos also find a place in the non-tech companies.

How to create explainer videos?

Numerous online explainer video production sites are there who helps to create your explainer video on behalf of you. However, it is advisable to create your own video if you hesitate to rely on them. The first and foremost thing of an explainer video is ideal. You need to have a distinct idea about what you want to make. The next important thing is the screenplay. Once your screenplay is ready you need to make a sketch all the scenes. The next step is the most important one before proceeding to make the final animation. This is the step where you need to make the graphic works which will create the final animation.

The final and the most crucial step is to transform the graphics into animation. To give your animation a final touch up you need a soundtrack.  Such videos are very effective to gain new clients as well as be in the good books of the existing clients.