Explainer Video Types that Brands can Leverage for Growth

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If you’re a business looking to grow, ask yourself this question: why does your audience need to read long paragraphs when it's easier for them to understand by just watching a 2 minute video? Now, can you understand the power of visual storytelling? The knowledge that can be obtained through hours of reading can be easily translated into short videos that capture the audience’s attention as well help them acquire the necessary information.

According to a research conducted by cisco, about 80% of the internet traffic would be videos by 2022. So with the world’s businesses slowly transforming into digital medium, it's time your business also harnesses the same to grow further. No matter what kind of business you are, there is a video type that would perfectly suit your brand ideals and vision. And we are going to help you find the right one for you. That’s why today we are going to list out some explainer video types that most video animation services offer.

Types of explainer videos that video animation services offer

Before we move on to the different types, let’s dive a little bit into what explainer videos really are. Explainer videos are short videos that can be about anything from the company’s structure to the products and services it offers. About 85% of customers who watch these videos say that the videos influence them in their final purchasing decisions. The videos help portray the company’s vision and also give the audience a peek into the organisation. This usually develops a sense of trust and loyalty amongst the viewers which can be helpful in retaining your old customers. So not only is explainer video useful to attract new customers, but it is also useful in retaining the old ones.

The structure of an explainer video usually follows this order: problem, solution, features and benefits then call to action. There are many video animation companies that offer a variety of explainer video types. We have compiled a few below.

2D character animation

The best way to explain 2D character animation is to remind you of your favourite childhood cartoons. Like The Simpsons, Tom and Jerry, etc are all 2D cartoon characters. And just because they are in 2D doesn’t mean they are outdated. One special power that 2D animation possesses is the ability to get the audience reminiscing on the good old days. This feeling of nostalgia is extremely useful in capturing the audience’s attention. The attractive movements of the character will keep the audience engaged. So hire cartoon animation services to get your special animated video for your brand.

Motion graphics

Is your business a tech or product based company? Then character animation won’t be the right fit for your video. If you want to simplify abstract or complex ideas, then motion graphics is the way to go. Motion graphic animation uses objects, icons and symbols to break down a complex idea into a simplified manner. This type of animation is simple and to the point but also really attractive.

3D animation

Like some of the new-age cartoons, which are three dimensional, explainer videos can also be three dimensional. 3D animation can be used to showcase cutting-edge technology or architectural designs. It can be used as a prototype for your design ideas. A 3D animation can give the viewers a simulation-like feel which will engross them further in your video.

Whiteboard animation

Whiteboard animation is a style of animation where a story is displayed using hand-drawn characters on a whiteboard. This usually contains a moving hand that draws the objects as the story goes. This style is simple and, when used correctly, can be useful in explaining your products.

Live-action

Live-action videos give that human touch to your brand. Instead of using animated characters, using an actual human being to talk about the organisation’s vision or the products of the brand can help the audience relate more, as it humanizes the brand. It gives a face to the brand, which makes the viewers find the brand more credible.

Screencast

This is a great video type for a brand that has created an app or software. Screencast videos are essentially screen recording of a mobile or computer screen in which the app is running. This is useful in demonstrating the different features provided in the app. So your viewers get a real-time demo of how your product works and this can be great to convince them. Cause seeing is believing right?

Kinetic typography

We have all scrolled through our social media pages without bothering to unmute a particular video which seems interesting. In this case, how do you explain your product just through visuals? Using kinetic typography. This is the type of animation where texts are involved. They are inexpensive and are easy to make while holding a great value in imparting knowledge to the viewers. You can find video animation services online to create your own typography based explainer video.

Benefits of using explainer videos

Increased conversion rates
Builds brand identity and recognition
Improves SEO
Attracts and retains customers
Explains difficult subjects in a simplified manner
Easy to customise in the future
Can be repurposed

Where can you use these videos? These videos can be used anywhere that relates to your business. From homepages, landing pages, sales demos, emailers, events to social media pages, they can be used in a lot of different ways. They are extremely useful in enhancing your brand value and so there is no hard and fast rule as to where they should be used. There are many animation video services in India that can help you create the best explainer video.

Conclusion

We hope this article was helpful in determining the right video type for your brand. Besides choosing the right video style, the content of the video matters a lot more than the video itself. The quality of the video skyrockets when there are captivating visuals that back up your extraordinary story. And hiring video animation services like PitchWorx can help you achieve just that. They ensure your videos follow a storytelling method to keep the viewers captivated. Go on then, what are you waiting for?