Experimenting with Live Chat: Learn How To Bring Most Out of Live Chat!

by John C. Internet Marketing Prof., Analyst Definitely Live Chat Software has been ruling all over the Internet nowadays. Buyers, Dealers, Surfers everyone is trying to experiment with this incredible tool in every possible way. Live chat can has numerous function. If you are new to this tool, try mixing it with different aspects of your business. Lets say you mix it with the 4 important aspects of Marketing mix which are:

• Customer Value

• Cost

• Convenience

• Communication
  
  

Focus on these 4 aspects and then experiment with this amazing software. To make our point more clear, here we explain, how this software brings out most of everything, while focusing on the 4C's of marketing mix:

Customer Value: Business is a mutual benefit relationship, value your customers and customers will value you. With Live chat you bring value to your business and make effective relationship with customers. Your customer valuation brings effectiveness into your market value and maintain your strong position among the competitors. Live chat make all this possible by:

• Instant assistance and query resolution

• Increased quick response time

• Increased customer satisfaction

Cost: Customers always look for quality products and service. The satisfaction they achieve by expenditure should be equivalent to the monetary value. Live chat brings value to money from both the ends, business and customer. Live chat service brings value to customer's money by satisfied services incurred and Business incur profits through reduced cost and better sales. Due to live chat businesses:

• See remarkable increase in profits

• Reduction in service cost, Travel cost etc

• Promotional cost, advertisement cost etc

Convenience: Live chat makes you approachable from customer's end. With the busy lifestyle and everything available on a click, the habit of selecting convenient options has increased among customers. Instead of calling at customer's desk or waiting in que for getting customer service, they find Live chat easy and convenient option to approach their service provider. Even, reports show that 30% of the customer choose service providers with Live chat on their websites. Live chat is convenient because:

• It provides customer service at just one click.

• 24X7 availability for customers

• Beyond customer service, seek suggestion and ask for more product information.

Communication: Live chat is turning out to be the most interactive way of communication with increasing subscribers day by day. Live chat communication involves interaction on the highest level as it:

• Brings instant connectivity between customer and service provider.

• Brings effective communication, which makes your service viral without spending over advertisements.

• Increases social pages followers

By above explanation we rest our case. You see how live chat can be used in a different term. Rather than a Chatting software it is providing you numerous other benefits. If you see it from a different point. The experimentation with Live chat would continue till its each and every aspect is untapped. Think beyond your restrictive ideas of using it and start experimenting with it today!

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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