Expand Your Business With Niche Marketing

Niche marketing is like taking a journey through an alternate route,
or less travelled path only to discover countless goldmines along the
way.
With each stop, you harvest as much gold as you can carry while
continue to explore what lies ahead.
You aren't following the crowd, or elbowingyour way through thick
competition, but instead, are able to generate non-stop profits from
some of the smaller markets that are often overlooked by the 'big
guns'.
The biggest misconception regarding niche marketing is that there is
less money in it than with the larger, mainstream markets.
In truth, if you approach niche marketing the right way, you can
actually make MORE money in LESS time than with any of the larger
markets because when there's less competition, it's far easier to
pentrate markets and target your customer base.
In this report, I’m going to teach you the basics of finding desperate
markets. This will help you make more money from your efforts,because desperate markets will typically convert much better than
other types of niches.
So let’s get started. Niche Evaluation
You've probably heard of just how profitable 'desperate markets' is
and there's good reason for this. Markets that are considered
desperate are not only easier to target but easier to sell to.
* That person desperate to get rid of her acne quickly.
* That mother frustrated by not being able to potty train her toddler.
* That guy who will do anything to win his ex back.
When NEED is there, rather than just desire, you've got a winning
niche. Combine that with a laser targeted campaign that provides a
solution to their problem and you'll never struggle to make money
again.
The best place to start with finding a good desperate niche is to use
minor keyword research to find what people want to fix. You don’t
need to use any high-priced tools… just searching in any browser will
do, or you can use Google Suggest.
Whenever you search for something with Google, it will give you
suggestions as you type for related keywords. This is one very easy
way to find some potentially desperate niches.
To see what’s really popular right now for the niches, you should
search for the quoted phrases:
• “how do I stop”
• “get rid of”
• “how to get rid of”
These are a few good starting points. Once you have a list of
potential markets, you can use them as the basis for your keyword
research by using them as your seed keyword.
What you want to look for are niches in which the average user has a
problem that they are extremely desperate to solve and will do
almost anything to fix.
Examples of such niches include:
• Weight loss
• Acne
• Pain management
.Insomnia
• Pest control
When people have problems like these that they are desperate to get
rid of, they are willing to spend almost any amount of money if they
believe a product is a solution to their problem.
One of the most important things you can do is first evaluate and
identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to get your marketing message across to your
audience.
There’s no sense in trying to find an untapped niche market. There
are few of them out there and those that exist would take a lot of
work in order to penetrate.
Then, you’d have to condition buyers, research angles and test out
different campaigns and approaches before you determine what was
Forget about that! It’s always easier to make money in niches that
are already proven to be profitable, and that is what you need to
focus on.
You always want to conduct as much research about your markets as
possible however, so that you can really understand what your target
audience is interested in and create compelling campaigns that ‘speak
their language’.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you can
promote (or create!)
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with,
needing help with.
In other words, pay attention to who you are selling to before you
determine what you are going to sell and your campaigns will be successful.
"Analyzing Desperate Niches"
Once you have found some niches you believe have potential, you
need to analyze them for profitability. Not all desperate niches will be
as profitable as you hope.
A friend of mine found a niche she felt was going to be extremely
lucrative. It was related to household pest control. She was convinced
it was a goldmine, because it had thousands of monthly searches and
very little competition. She spent a lot of time and money setting up
campaigns in this niche, but she made very little money.
It turned out that while people were desperate to get rid of this
particular pest, there was a very simple and effective solution
available for free all over the internet. It was so effective that there
was no reason for people to spend money. So this niche turned out
not to be profitable at all.
In order for a niche to be viable, there must be three factors at work:
1. There must be significant traffic.
2. There must be commercial intent.
3. There must be monetization methods.
Obviously, there must be potential visitors. Unless there are
thousands of people searching for something, it’s probably not worth
pursuing. It’s most likely a waste of time to try to pursue a market
with only a few hundred searches each month.

Resource = (QLxchange)