Evolution of Customer Service into Customer Relationship

by Smith Wakeupsales Wakeupsales

In today’s modern world of business, more than the product or its price… what matters most is the customer experience. The better you treat your customers; the better is your brand loyalty.

To beat the competition, you need to go beyond expectations and deliver a greater experience to your customers.

Many marketers still believe mass communication to be the key to brand building. However, in the era of technology & big data, marketers must go one extra mile & shift their focus from ‘brand building ‘towards ‘building customer relationships’.

What is Customer Service?

In simple terms, Customer Service is the interactions that a company has with its customers, via email or phone or through traditional channels. It’s the support you offer your customers before and after they use or purchase your products. If you want to keep your customers satisfied and grow your business, offering good customer service is vital.

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