Evolution in the market of ladies watches

Watches are a part of everyone’s life. They are extensions to a woman’s jewelry and add to a person’s image. It is true that the more expensive the watch is, the more value it will add to one’s personality. Buying a watch is more of an investment; the decision-making process requires quite a detailed analysis of your needs and the market. Before starting to look for options, be precise on what you want. Make it clear in your mind what type of a watch you want to meet what needs. Watches can serve their basic function of telling time and could also manage to be a fashion statement or even a status symbol.

Different types of women look for different features in a watch depending on their respective lifestyles. Whatever the motivation is, one thing that needs to be made sure of is that the watch you buy should have actually made you fall in love with it. Watches are not changed frequently so you need to choose a watch that you can very happily wear for a long time ahead. Watches tell a lot about the person wearing them, they reflect the person’s lifestyle and personality. Women in executive positions would prefer to wear ladies watches that match their lifestyle and routine. They would go for delicate, elegant and expensive watches. Whereas women who have more casual routines would prefer watches that portray strength, durability and suit their casual personalities. This does not mean that such watches would not be as expensive as those of an executive but brands like Tag Heuer mainly focus on catering to such women’s needs. Tag Heuer is a Swiss watch brand that has extremely classy watches and its core target market is the young age group of both men and women.

To give ladies watches the elegance they need gold, silver and even diamonds are added to their designs. The designs are made with combinations of white gold, yellow gold and silver. They give the extravagant look without being gaudy. Although these watches look truly amazing, not all women would actually be willing to buy watches like these. This may be due to varying choices, ages and also financial ability. Brands that target the older or middle-aged women who have very lavish lifestyles offer such watches on the market. The topmost brands in this category are Rolex, Cartier, Breitling, Omega and the list continues. These brands are highly expensive and the most luxurious ones.

Other brands of ladies watches like Tag Heuer, Tissot, Guess and Gucci cater to a different market. They target much younger women who do not require the extravagance in all the accessories they wear. Women wearing these brands have quite causal lifestyles. In fact some of these brands also have sports watch ranges for women. Even their sports watches are designed to give them a classy and delicate look. These brands are also quite pricy but not as much as the highly luxurious ones mentioned earlier.

Choosing the most appropriate ladies watches (for example look at the Danish "Dameure Uretilalt" watches portfolio) requires attention as there are a lot of brands on the market. This variety does not only add value to the consumers’ choice but could also cause confusion in choosing the most suitable product. If you know your needs well enough you could make this purchase decision much easier.