Essential Points To Keep In Mind Before Choosing A Payment Gatewayby Megan Turner Marketing Manager
It is hard to imagine a world of ecommerce without the payment gateways which play a significant role in the rapid development of this sector. However, choosing a payment gateway that can accept online payments effortlessly is still considered as being ‘tough nut to crack.’ Not all gateways are reliable and fast enough. Even if you get a reliable gateway that processes or accepts credit cards online payments quickly, you will have to consider the pricing aspect.
There are some payment gateways that offer a high success rate as high as 90%, whereas some other stands at around 83%. Hence, you need to choose a service provider that offers decent performances without pricking your pocket.
What Payment Features You Need To Look For?
The best service providers offer different types of features to customers and merchants. Auto Pay is one such features that offers numerous advantages to the customers. Through this they can save the credentials of their credit/debit card and set some pre-defined conditions for the same. In this way, a regular customer will not have to go through the hassle of filling the credentials all over and over again.
EMI conversion is another latest feature that has gained tremendous popularity in the present ecommerce sector. This type of feature is quite useful when high value purchase is made by customers. Your customers can choose the tenue of EMI according to their convenience. Split payment is another feature that you must look for when selecting a payment gateway for your ecommerce. Customization of payment page can make things much easier for you. Also, make sure the payment gateway can offer multiple payment methods for added ease and convenience.
Onboarding Ease Do Matter A Lot
An efficient merchant account payment gateway always makes sure that the onboarding process takes place in a smooth and hassle free manner. There are companies that provide impressive services in this regard. Make sure you get 24-hours onboarding facility which really helps the online merchants to add more agility to their ecommerce businesses. Maintaining speed and efficiency should be the topmost priority for any payment gateway service provider.
Know About Support And Integration Time
Before you slash your options, it is vital to check the ease with which the payment gateway can be integrated with your website. You can choose the ecommerce platform from a wide range available options such as WordPress, Magento, Shopify etc. You need to make sure that the integration requires no major changes on your website and it is fast as well as simple. Additionally, the service provider should offer you all the required support in this regard.
Brand Value And Support Matters
The reputation of the merchant account payment gateway provider should be taken into consideration as well. Service providers that have earned a lot of positive testimonials mainly for their reviews, prompt support, instant setup, reasonable pricing and hassle free performance. It should enable your business to Accept Online Payments without any hassle. This way your customers will also feel comfortable in making payments if the gateway is a reliable and reputable one.
Created on Dec 15th 2019 23:49. Viewed 199 times.