Essential Points To Keep In Mind Before Choosing A Payment Gateway
It
is hard to imagine a world of ecommerce without the payment gateways which play
a significant role in the rapid development of this sector. However, choosing a
payment gateway that can accept online payments effortlessly is still
considered as being ‘tough nut to crack.’ Not all gateways are reliable and
fast enough. Even if you get a reliable gateway that processes or accepts
credit cards online payments quickly, you will have to consider the pricing
aspect.
There
are some payment gateways that offer a high success rate as high as 90%,
whereas some other stands at around 83%. Hence, you need to choose a service
provider that offers decent performances without pricking your pocket.
What Payment Features
You Need To Look For?
The
best service providers offer different types of features to customers and
merchants. Auto Pay is one such features that offers numerous advantages to the
customers. Through this they can save the credentials of their credit/debit
card and set some pre-defined conditions for the same. In this way, a regular
customer will not have to go through the hassle of filling the credentials all
over and over again.
EMI
conversion is another latest feature that has gained tremendous popularity in
the present ecommerce sector. This type of feature is quite useful when high
value purchase is made by customers. Your customers can choose the tenue of EMI
according to their convenience. Split payment is another feature that you must
look for when selecting a payment gateway for your ecommerce. Customization of
payment page can make things much easier for you. Also, make sure the payment
gateway can offer multiple payment methods for added ease and convenience.
Onboarding Ease Do
Matter A Lot
An
efficient merchant account payment gateway always makes sure that the
onboarding process takes place in a smooth and hassle free manner. There are
companies that provide impressive services in this regard. Make sure you get
24-hours onboarding facility which really helps the online merchants to add
more agility to their ecommerce businesses. Maintaining speed and efficiency
should be the topmost priority for any payment gateway service provider.
Know About Support And
Integration Time
Before
you slash your options, it is vital to check the ease with which the payment
gateway can be integrated with your website. You can choose the ecommerce
platform from a wide range available options such as WordPress, Magento,
Shopify etc. You need to make sure that the integration requires no major changes
on your website and it is fast as well as simple. Additionally, the service
provider should offer you all the required support in this regard.
Brand Value And Support
Matters
The
reputation of the merchant account payment gateway provider should be taken
into consideration as well. Service providers that have earned a lot of
positive testimonials mainly for their reviews, prompt support, instant setup,
reasonable pricing and hassle free performance. It should enable your business
to Accept Online Payments without any hassle. This way your customers will also
feel comfortable in making payments if the gateway is a reliable and reputable
one.
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