Essential Points To Handle Corporate Brochure Design Projects

Getting the brochure designed to cater to the corporate audience would require some expertise and quality research work. The brochure needs to dazzle and create necessary amount of interest among the targeted set of audiences. When provided with some really cool templates to create a jaw-dropping and awe-inspiring corporate brochure design, there are certain factors where the focus should be given properly. It is not always about creating the design from scratch. Rather, slight modifications here and there would make the process work out in favor of the designer.  Let’s have a look:

Have clear vision about the purpose of the design

Before starting with the actual design, it is necessary to have the clear understanding about the purpose of the job. Have very clear vision on what is required. Accordingly, the right approach could be taken to make things work out. Have a discussion with the clients regarding their requirement for the brochure. Get a rough sketch of the corporate brochure design and place it before the clients to take their approval. Accordingly, more heights could be included. Defining an objective for the theme is necessary. Many times, unclear objectives lead to failure of the brochure design. That should not be the case when entering the field. It is crucial to play the cards right or else chances of failure would definitely be on the higher side. 

Pick selective fonts to use

There is absolutely no requirement to use multiple layers of fonts. Too many font designs could make the brochure look complicated. Simply use two to three font variants for the entire variant. Say for example: use one particular font for all the headings, another font style for all the sub headings, and then another font style for inner content (body). Also, be very careful with the font style being used. Never use too complicated font styles. For corporate portfolios and brochures, some of the most suitable fonts to use are Arial, Time New Roman, Calibri, and Verdana. If observed carefully, all these fonts come with a subtle and non-complicated design effect. Remember, clients would mostly take strong lead on the fonts being used; after all, they have their corporate identity at stake. 

Identifying the right type of paper to be used for the brochure

During the time of design finalization, it is necessary to discuss about the paper quality that the client would prefer for the project. Figure out the costing part as well availability. Would it be laminated paper or something of matted variant? Understand the GSM weightage of the paper. Figure out the costing and accordingly place the quotation for rates.  

Emphasizing on the audience

While thinking about designing a brochure, always focus on the end purpose. What purpose would the corporate brochure design serve? Is the brochure going to be displayed on a website? Would it be a physical hand-held one to be given away at exhibitions or fairs? It is necessary to focus on this context and design accordingly. Focus on the readers and targeted set of audience.