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Efficiency and other advantages of open-air refrigerated display cases

by Miley Lee Marketing Manager at Econofrost

It is almost impossible to imagine a grocery store or dairy store without a display case in the current era. Not only does it ensure easy storage, but also offers efficiency and cost savings. How?

Let's understand below.

When positioned strategically in a display case, the products are easily visible to the customers. As a visitor enters your store, a well-placed set of products entices him/her. Even if you are a retailer, you might have noticed something similar when entering someone else's store. The items like cakes, sodas, juices, and other stuff start looking more attractive. Almost all of us end up buying something from the display cabinet – even if it's something not pricey.

As a store owner, you can always highlight the products that have more margins. Place a name tag with a catchy tagline to attract the customers towards those products. 

Imagine a closed refrigerator without anything visible. You will have to open it, again and again, to help the customers choose the right option. This leads to the loss of cold air.

Well, no such thing happens with display cases. The internal temperature is optimal to keep the food safe. As the customers can view the products from outside, there is no need to frequently open the door. The in-built lights of such cabinets also allow the customers to have a better look at the products.

As a result, the appliance consumes less energy. Many retailers go a step further, as they also install a night cover to enhance efficiency further. We have discussed the covers at the end of this article.

Another advantage is the easy management of the store. And this happens at several levels. First, the store managers restock the products easily. The refrigerated display case's glass walls allow the manager to notice which products are lesser in quantity and need to be replenished. He/she will immediately order those items from the vendor. If the products are already present in the store, placing it in the refrigerator won't take any time.

Second, you can clean your cabinet easily. It gets easier to spot the stains. A cloth is enough to remove the stains without any hassle. The time you save related to can be invested in other tasks required to maintain your store.

We have discussed the presence of lights in a refrigerated display case. This feature has an added advantage. It enhances the interiors of your store. Lights of the cabinet add to the overall lighting in a dairy or deli. Not just that, it can make your space look bigger – something the customers appreciate.

Thanks to all these advantages, a refrigerated display case has become a necessity. If you plan to buy one for your store, it is advisable to get a night cover, too. The night cover reduces your store's energy consumption. It also elongates the shelf life of fruits, veggies, dairy items, and meats. 



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About Miley Lee Junior   Marketing Manager at Econofrost

1 connections, 0 recommendations, 16 honor points.
Joined APSense since, October 20th, 2020, From Shawnigan Lake, Canada.

Created on Nov 28th 2020 05:17. Viewed 260 times.

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