Efficiency and other advantages of open-air refrigerated display cases
by Miley Lee Marketing Manager at EconofrostIt is almost impossible to imagine a
grocery store or dairy store without a display case in the current era. Not
only does it ensure easy storage, but also offers efficiency and cost savings.
How?
Let's understand below.
When positioned strategically in a display
case, the products are easily visible to the customers. As a visitor enters
your store, a well-placed set of products entices him/her. Even if you are a
retailer, you might have noticed something similar when entering someone else's
store. The items like cakes, sodas, juices, and other stuff start looking more
attractive. Almost all of us end up buying something from the display cabinet –
even if it's something not pricey.
As a
store owner, you can always highlight the products that have more margins.
Place a name tag with a catchy tagline to attract the customers towards those
products.
Imagine a closed refrigerator without
anything visible. You will have to open it, again and again, to help the
customers choose the right option. This leads to the loss of cold air.
Well, no such thing happens with display
cases. The internal temperature is optimal to keep the food safe. As the
customers can view the products from outside, there is no need to frequently
open the door. The in-built lights of such cabinets also allow the customers to
have a better look at the products.
As a result, the appliance consumes less
energy. Many retailers go a step further, as they also install a night cover to
enhance efficiency further. We have discussed the covers at the end of this
article.
Another advantage is the easy management of
the store. And this happens at several levels. First, the store managers
restock the products easily. The refrigerated display case's glass walls allow
the manager to notice which products are lesser in quantity and need to be
replenished. He/she will immediately order those items from the vendor. If the
products are already present in the store, placing it in the refrigerator won't
take any time.
Second, you can clean your cabinet easily.
It gets easier to spot the stains. A cloth is enough to remove the stains
without any hassle. The time you save related to can be invested in other tasks
required to maintain your store.
We have discussed the presence of lights in
a refrigerated display case. This feature has an added advantage. It enhances
the interiors of your store. Lights of the cabinet add to the overall lighting
in a dairy or deli. Not just that, it can make your space look bigger –
something the customers appreciate.
Thanks to all these advantages, a
refrigerated display case has become a necessity. If you plan to buy one for
your store, it is advisable to get a night cover, too. The night cover reduces
your store's energy consumption. It also elongates the shelf life of fruits,
veggies, dairy items, and meats.
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Created on Nov 28th 2020 05:17. Viewed 260 times.