Effective ways for Marketers to use LinkedIn

by Sp Prakash Content Writer

Social media must play integral part of every company’s marketing strategy. There are so many social media platforms that businesses and specifically marketers can choose to participate on. But, not all marketers are making the most of the tools that are readily available like LinkedIn. We all know that LinkedIn has evolved to become so much more than just a job board and recruitment tool. In fact, LinkedIn is the #1 channel that B2B marketers use to share content. So, if you’re a marketer and your company isn’t utilizing LinkedIn to its fullest potential, this is a missed opportunity.

Key strategies for marketers to effectively use LinkedIn:

First, to effectively use LinkedIn you can’t do it alone. You need to engage your executive leadership and activate your employees as your brand ambassadors on LinkedIn.

Second, make it easy for people to find you. Promote your page outside of your company and don’t forget to update the ‘Specialities’ section of your company page so it’s easy for your audience to find you.

Third, we can’t emphasize how important it is to post regularly and make sure you’re sharing content that your audience actually enjoys. Does your audience want to see more videos, images, blog posts, or something else? Are you posting content during their preferred time? With this information in hand, you can maximize the impact of your social posts.

MarketBeam, an AI-driven personalized enterprise social marketing platform that utilizes untapped executives' and employees' social networks to dramatically increase reach, elevate brand, and nurture leads beyond the usual corporate channels.

For more information on social media strategy and how to increase your organic reach, visit http://www.marketbeam.io