Effect of the mobile phone on Sports betting in Kenya

The mobile phone is arguably the greatest innovation of the internet age. Created as a way of improving telephone communication between individuals, the mobile phone has achieved milestones that its earliest proponents may never have imagined.

Today, the mobile phone has not only surpassed the computer as the key icon of technology; it has become the computer itself. Where the computer swept items like the calendar, diary, typewriter and calendar off the office desk, the mobile phone has swept off the computer and taken a walk.

Key to internet penetration

In Kenya, not a large segment of the population is conversant with computer use. In contrast, however, over half the population has a certain degree of familiarity with the internet. All this is thanks to the mobile phone. This is because the mobile phones are both cheaper and easier to master than the desktop or personal computer.

The popularity of the mobile phone has had another notable effect – it has caused a major surge in incidences of betting in the country. Over 90% of people who bet in the country do it on mobile. Internet-enabled mobile phones are the most popular devices used to place bets, with a handful of players betting through SMS.

Even as the betting practice takes root in Kenya, sports betting remains ahead of other forms like slot and other casino games by a mile. Still, football betting takes the largest percentage of Kenya’s sports betting. Some sports betting services companies in Kenya even use football names, logos and terminology to promote their trade.

What might be called a sports betting blog in Kenya could simply mean a blog about football betting tips.

Love for sports

Sports betting in Kenya is majorly popularized by the population’s love for different sports. Psychologically, people feel that if they bet on something they are familiar with, they have a greater chance of making an accurate prediction. Also, being a tropical country, the weather in Kenya allows sports games to be played pretty much all year round.

The mobile phone is especially a revolutionary tool in sports betting since it allows people to bet on the go. People can place stakes on their favourite teams as they watch games either at the stadiums or as they follow live action on TV. The live-in-play betting option could not be actualized by any other device the way the mobile phone does it.

The birth of mobile apps is only likely to make the sports betting practice more pronounced. Most sports betting companies in Kenya are embracing apps to give their users a more personalized experience. They want people to navigate more easily and use less data.

With such focus on the end consumer, mobile phones will for a long time be the leading betting accessories in Kenya. 

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Created on Feb 26th 2019 11:02. Viewed 327 times.

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