editorial photography in mumbai

by A.Rrajani Photographer A.Rrajani

Editorial photography is a subset of fashion photography. Both kinds of photography involved artistic manipulation of photographs, but unlike fashion photography, the commercial photographer employs images purely for commercial purposes.

Commercial photographers usually shoot their models in a studio, with the model’s consent. But commercial photographers specialize in editorial photography. Commercials are one of the fastest growing segments of photography, and some of the most high profile magazines and newspapers in the world print their promos and ads on their front pages.

The style of commercial photography varies considerably across different countries.

This makes for a more creative photograph. In China, by contrast, a photographer has to be extremely disciplined. These photographers use photography to not only illustrate the Indian lifestyle and traditions, but also depict Indian women in their most ideal forms. Some of the images they shoot are so beautiful that they become objects of art. In these magazines, a bride’s dress becomes an impressive background piece.

In America, editorial photography is carried out by a number of youngsters.

These photographs are not only a pleasure to look at, but serve to educate the readers as well. Commercial photographers who specialize in this field have to keep abreast of current trends in the society. They must also work with models and directors to create an image that will interest their target audience.

In the field of editorial photography, a photographer may decide to choose a specific theme that he/she will follow. These themes can include seasonal settings such as spring, summer and autumn. A romantic setting in the winter might become the focus of the photograph. Photographs of people relaxing in a garden would portray a more relaxed mood.