E-commerce Marketing Success in Just 8 Easy Steps
When you start an E-commerce business, first a few months are very significant for it. During this period, it should get visitors in good numbers and sales must be made at any cost. For this, you need to have a well-planned E-commerce marketing strategy.
Owing to the high complexity level of E-ventures and online marketing tricks, it is always difficult for entrepreneurs to come up with an all-inclusive E-commerce marketing strategies that could help them to register a tremendous growth in E-commerce business.
In fact, E-commerce marketing strategies should be simple and straightforward for the optimal success. So, just check out these effective E-commerce marketing tips that will help you to drive traffic to your site and start selling your products/services.
1. Make the online shopping a painless processing
Marketing an E-commerce website is all about eliminating the problems faced by visitors when they visit the site to buy products/services. For example- A complicated E-commerce website with lots of clutters, lack of payment options, fragile security against hacking attempts, complicated checkout process, slow loading web pages, high shipping cost, etc.
These all negative factors drive customers away from your site. Therefore, you should take all possible steps to make your E-commerce website safe, up-to-date and secured so that you may provide a pleasant shopping experience to buyers.
To do so, you can take the following steps:
2. Make an effective Content Marketing Strategy
Google and other search engines will not show your site or its pages in their search results just because you have made it online. You need to optimize it with high-quality and valuable content. This will require you to come up with a definite content marketing strategy. It will help you to arrange meaningful content in sufficient numbers for launching different activities of E-commerce marketing and gaining the desired output.
You can try some tips-
A. Product's description- 200-250 Words.
B. Blog posts- 300-350 Words.
C. Press releases- 350-400 Words.
3. Launch Automated and personalized Email Marketing campaigns
When customers start buying from your site, it becomes very important for you to make them loyal to your brand. It helps you to get more business opportunities from your them and if they are pleased with your products and services, they endorse your E-commerce brand totally free of cost.
Therefore, you should actively launch Email marketing campaigns and deliver personalized newsletters to subscribers/frequent buyers to boost your sales. If your subscriber base is small, then you can use your current email.
But once, the list expands, you should use Email marketing extensions/plugins or third party email service providers to automate your Email marketing campaigns. For instance, if you do Email marketing for a Magento E-commerce site, you can use Magento extensions to automate your Email marketing efforts.
4. Communicate with customers in their own languages
A well-recognized E-commerce site gets orders from people living in the different parts of the world. For example- Amazon.com. If you try to reach out international customers in their native languages, it will lift your E-commerce business greatly and you will be able to expand your E-business in all directions easily.
Most of the E-commerce platforms come up with translation features using which you can make E-store multilingual and garner more business from international buyers. In case you operate a business with reliable Magento E-store and want to make it a multilingual site easily, then you may utilize a Magento translation extension.
5. Focus on sales coming from small screens
Mobile web adoption is rapidly increasing these days that the desktop web adoption. A large number of people are using their mobile devices and different shopping apps for online shopping.
So, if your focus on the business that comes from small screens, it will benefit you a lot. Just make sure that your site is fully accessible from different mobile devices. Additionally, get your E-commerce app developed by web developers and list it on Google play store or other similar platforms. Urge your visitors to download your app and use it to purchase from your site. This will increase your E-commerce remarkably.
6. Use pay per click advertising carefully
Pay Per Click is a process of buying visits to your site by placing ads on search engines and social media channels. Advertisers are bound to pay a fee to publishers every time when their aid is clicked by customers. Search engines display PPC ads above the organic results and there is great chance that visitors will land on your website clicking on your ad.
In order to make your PPC campaigns successful, you should choose the right keywords, create appropriate aids and landing pages aimed at increasing the conversion rate. Otherwise, you will end up spending lots of money with no substantial return.
7. Intensify Up-sell and cross-sell
No matter how offensive your E-commerce marketing is, always keep in mind that it always takes a lot of time to attract visitors to websites and push your sales. Then, why not focus on up-selling (to convince customers to buy more than one products) and cross-selling(to persuade customers to purchase the related items to a commodity they have already purchased) to boost your sales.
So, be active and start suggesting add-ons and related products to customers with high priority.
8. Diminish Abandoned Carts
High shopping cart abandonment rate can ruin all your efforts to promote your E-commerce site on the global Internet and increase sales. You need to introspect the reasons why customers are abandoning their carts on your E-shop and try to work on those points.
If you are able to reduce the shopping cart abandonment rate the minimum level, then it will definitely script the success of your E-commerce marketing campaigns.
Final Words
Finding a prominent place on E-commerce landscape is a difficult task due to the increasing competition, swift change in E-commerce trends and picky buyers. However, by using the above-mentioned tips, you can get success in your E-commerce marketing journey easily and quickly. If you want to build a e-commerce site, you can seek help from the Magento development company.
Owing to the high complexity level of E-ventures and online marketing tricks, it is always difficult for entrepreneurs to come up with an all-inclusive E-commerce marketing strategies that could help them to register a tremendous growth in E-commerce business.
In fact, E-commerce marketing strategies should be simple and straightforward for the optimal success. So, just check out these effective E-commerce marketing tips that will help you to drive traffic to your site and start selling your products/services.
1. Make the online shopping a painless processing
Marketing an E-commerce website is all about eliminating the problems faced by visitors when they visit the site to buy products/services. For example- A complicated E-commerce website with lots of clutters, lack of payment options, fragile security against hacking attempts, complicated checkout process, slow loading web pages, high shipping cost, etc.
These all negative factors drive customers away from your site. Therefore, you should take all possible steps to make your E-commerce website safe, up-to-date and secured so that you may provide a pleasant shopping experience to buyers.
To do so, you can take the following steps:
- Make your site user-friendly and use only those elements which are helpful in growing your E-commerce business.
- Add numerous payment gateways to your site and make it PCI compliant.
- Use HTTPS and SSL encryption, antivirus, two-step verification, and other security measures to protect your site from online security risks.
- Display your contact details, Email id on your site so that customers can easily get in touch with you in case they need any help following any problem/issue.
2. Make an effective Content Marketing Strategy
Google and other search engines will not show your site or its pages in their search results just because you have made it online. You need to optimize it with high-quality and valuable content. This will require you to come up with a definite content marketing strategy. It will help you to arrange meaningful content in sufficient numbers for launching different activities of E-commerce marketing and gaining the desired output.
You can try some tips-
- For writing high-quality content (that covers your E-commerce business fully), you need to explore the main keywords that are likely to be used by the buyers to find your E-store or its specific pages on the World Wide Web. You can use Google AdWords to identify main keywords under your niche.
- Make your content informative and valuable for visitors. It will encourage customers to get all necessary details about products/services on your site or its blog itself and make instant purchasing decisions. You may keep the Word count for your content as mentioned here-
A. Product's description- 200-250 Words.
B. Blog posts- 300-350 Words.
C. Press releases- 350-400 Words.
- Don't try to make your content lengthy as visitors will not like to go through long content just for buying their desired services/products.
- Add social sharing buttons to your site and share all of your contents on those platforms. This will give a bigger exposure to your content and increase its visibility on search engines.
- Get valuable articles and contents published on high-visibility blogs and sites with links pointing back to your site.
3. Launch Automated and personalized Email Marketing campaigns
When customers start buying from your site, it becomes very important for you to make them loyal to your brand. It helps you to get more business opportunities from your them and if they are pleased with your products and services, they endorse your E-commerce brand totally free of cost.
Therefore, you should actively launch Email marketing campaigns and deliver personalized newsletters to subscribers/frequent buyers to boost your sales. If your subscriber base is small, then you can use your current email.
But once, the list expands, you should use Email marketing extensions/plugins or third party email service providers to automate your Email marketing campaigns. For instance, if you do Email marketing for a Magento E-commerce site, you can use Magento extensions to automate your Email marketing efforts.
4. Communicate with customers in their own languages
A well-recognized E-commerce site gets orders from people living in the different parts of the world. For example- Amazon.com. If you try to reach out international customers in their native languages, it will lift your E-commerce business greatly and you will be able to expand your E-business in all directions easily.
Most of the E-commerce platforms come up with translation features using which you can make E-store multilingual and garner more business from international buyers. In case you operate a business with reliable Magento E-store and want to make it a multilingual site easily, then you may utilize a Magento translation extension.
5. Focus on sales coming from small screens
Mobile web adoption is rapidly increasing these days that the desktop web adoption. A large number of people are using their mobile devices and different shopping apps for online shopping.
So, if your focus on the business that comes from small screens, it will benefit you a lot. Just make sure that your site is fully accessible from different mobile devices. Additionally, get your E-commerce app developed by web developers and list it on Google play store or other similar platforms. Urge your visitors to download your app and use it to purchase from your site. This will increase your E-commerce remarkably.
6. Use pay per click advertising carefully
Pay Per Click is a process of buying visits to your site by placing ads on search engines and social media channels. Advertisers are bound to pay a fee to publishers every time when their aid is clicked by customers. Search engines display PPC ads above the organic results and there is great chance that visitors will land on your website clicking on your ad.
In order to make your PPC campaigns successful, you should choose the right keywords, create appropriate aids and landing pages aimed at increasing the conversion rate. Otherwise, you will end up spending lots of money with no substantial return.
7. Intensify Up-sell and cross-sell
No matter how offensive your E-commerce marketing is, always keep in mind that it always takes a lot of time to attract visitors to websites and push your sales. Then, why not focus on up-selling (to convince customers to buy more than one products) and cross-selling(to persuade customers to purchase the related items to a commodity they have already purchased) to boost your sales.
So, be active and start suggesting add-ons and related products to customers with high priority.
8. Diminish Abandoned Carts
High shopping cart abandonment rate can ruin all your efforts to promote your E-commerce site on the global Internet and increase sales. You need to introspect the reasons why customers are abandoning their carts on your E-shop and try to work on those points.
If you are able to reduce the shopping cart abandonment rate the minimum level, then it will definitely script the success of your E-commerce marketing campaigns.
Final Words
Finding a prominent place on E-commerce landscape is a difficult task due to the increasing competition, swift change in E-commerce trends and picky buyers. However, by using the above-mentioned tips, you can get success in your E-commerce marketing journey easily and quickly. If you want to build a e-commerce site, you can seek help from the Magento development company.
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