Drive traffic to your website through Instagramby Rutuja shah Digital Marketing
For consumers, Instagram is a place to post their aesthetically pleasing content and fill their feed with. Whereas for marketers, Instagram is a medium where they can get a maximum audience to engage with their brands.
Over the years, Instagram has become a very popular platform for social media marketing. From an app for uploading pictures to becoming a Hubspot to promote your products/brand. Instagram helps you drive traffic to your website.
Click the link in bio
This is the simplest way to drive traffic from Instagram to your website. Just paste your website link in your bio. You can keep on updating this link as and when you like. A lot of brands link their website homepage and never change this link. But the brands which are driving traffic from Instagram keep on updating the link. You can add a call-to-action to your posts. This reminds the users to click on the link in your bio.
Run an ad campaign on Instagram
Running an ad campaign on Instagram is another way to drive traffic to your website. While organic posts aren’t clickable, Instagram ads are clickable, and you can add your link to these posts. Instagram will also add a ‘Learn More’ call-to-action button, which will assist you to increase your click-through-rate.
You can specifically target any type of user because Instagram ads use Facebook ads backend. A few Facebook targeting options include - age, gender, education, location and interests. You can combine a lot of targeting options that are related to your company.
Tag your products
Instagram launched a new update in which certain businesses can tag products in their organic posts. When a user clicks on these products, they are shown a product description after which they get an option to either visit the website or make a purchase. This will help you get direct traffic and even conversions.
“See More” or “Swipe Up” on your Instagram stories
Although organic posts aren’t linkable, organic stories, on the other hand, are linkable if you have a verified account. Once the users swipe up to see more, they are directed to the page the brand has linked. It is not necessary to have a verified account you can instead work with an influencer with a verified account. This can be another great tactic for social media marketing.
Due to its popularity, many brands, and marketers have been using Instagram. This platform can help you drive traffic to your website and increase your sales.
Created on May 13th 2019 05:10. Viewed 368 times.