Do’s and Dont’s for engaging people on social media

Social media platform provides you a great platform to connect with your potential customers and expand your brand reach. Social media engagement is what every business needs to pay attentions to if they really want to get the something through their social media marketing campaign. It is very important to have an effective social media marketing strategy like posting content that is compelling and provides valuable information at the right time for the right people. Social media channels enable your business to voice its brand message and engage with individuals to form a one to one relationship with them.

Do’s of engaging on social

One-on-one conversation

Making customize responses to the individuals will make them feel that you value each and every follower. Address your followers with their names so that it can make them feel special and give a feeling of one-on-one conversation value.

Be transparent

Be transparent about how business is actually doing everything. This way your followers will be able to build trust and more likely to do business with you.

Be knowledgeable

Offer a knowledgeable solution to the problems of people. When you are providing solution make sure that it is helpful for the people and will truly clear their doubts and concerns. Properly understand the situation and then solve the problem accurately.

Be consistent

Make sure whatever you do or say on social media platforms it should be in consistent with your brand’s message and identity.

Be timely

It is important to provide the solution of problems on time. If you will take too long to solve a problem the customers will doubt on the capability of your brand.

Be thankful

Thank your customers for reaching out you on social media.


Don’ts of engaging on social

Don’t be silent and ignore negative comments or feedbacks

Whether you get a positive or negative comment or feedback on social media, it is important to respond so that you can convert the negative conversation into positive and can assure people that you will consider their thoughts and make the required improvements.

Avoid inconsistency

Do not post things on social media that are not in consistent with your brand’s message or that do not match your brand identity. Posting contradicting posts can harm the reputation of your brand and business.

Don’t be defensive

Make sure that while responding to the negative comments or when getting into a negative conversation you do not get into arguments. Try to respond in the positive and understanding tone and handle the situation wisely.

Don’t be emotionless

Show empathy with your customers and try to provide unique and customize response or solutions as per the individual customer’s requirements or problems. Do not say the same thing to everyone. First, understand the problems and concerns of the individual customer and then solve their issues accordingly.

If your looking for experts help for the effective social media marketing strategy then consult the best social media marketing agency to get most out of the social media.