Does Your Existing Catalogue design Have Everything to Create That Eye-Popping Effect?

It takes more than mere creativity to create a catalogue that makes an impact. Even if you do have some superb catalogue design ideas up your sleeve, it never hurts to give a check and see whether you have all the elements to impress.

Does the Design and Colour Scheme Match?

Often, even the most interestingly created catalogue design fails to impress due to clashing colour schemes. For example, if you are dealing with clothing and accessories, then the colour scheme would preferably portray elegant shades, such as ivory, gold and silver. Again, a toy catalogue is likely to be whimsically designed with vibrant colour combinations. No matter the type of your catalogue, the designers, ensure that it picks a colour scheme that conveys the true spirit of your business.

Has The The Typefaces Been Mixed Aptly?

The basic rules for choosing fonts for your product catalogue is simple. There should not be more than three fonts. Yet, they have to be well chosen and aptly placed. However, a seasoned designer would apply italics and bolds to create interesting effects with limited fonts. They will harmonise amazingly well. Fonts for paragraphs and header will also be consistent with each other. Consistency, after all, is the theme of every well-designed catalogue. Yet, a professional will make sure that consistency does not resonate boredom with your catalogue.

Are Photographs Apt Enough?

You know that photographs of different products are paramount for a well-designed catalogue. However, having crisp images is not everything. A professional photographer working for catalogue design agency would see that the photographs are taken in optimum lighting and fitting background. Also, a seasoned photographer could be the best person to determine the optimal resolution for your product images.

If you are launching a new product or service, then good pictures can go a long way to convince their viability. You can "empower" your new products in the catalogue, by applying highlights, star-marks and similar promotional tools, such as special deals. Let your images speak for your products.

How Carefully Balanced Is The Design?

In your catalogue, it is a good idea to have some unique pages. This might include a single page product image, or a catchy content relevant to the business. However, overdoing this trick can be a real put-off factor for the customers. The idea is to make your leads recognise the layouts, colours and designs that they can associate with your business. Also, to entice more customers, it needs to have all the essential information, such as details on material, price, as well as tips to utilise the product better.

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Created on Jul 29th 2020 08:10. Viewed 262 times.

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