Do Video Backgrounds Help or Hurt Your Site’s UX?
Most top-ranked brands and websites unleashed video backgrounds back in 2015, and as a modernized website design fad, it may be amongst the more popular choices within that year. However, as video backgrounds may look cool, there may be some substantial UX reasons to keep them off of websites. Therefore, before you follow the crowds and add background videos to a few of your site’s pages, consider these pros and cons when you hire a web designer India.
Con: Video Slows a Website Down
Visitors are likely to click away from slower pages, and just a couple of milliseconds of extra load time may increase your site’s bounce rate.
Con: Video May Be Distracting
If there is lots of text to read upon a site that explains what it is about, having a big video may be distracting, and take so much space up above the fold that visitors must scroll to check what your site is about, or what it is offering. As more site visitors are deriving from mobile devices, it may be an additional hassle that causes them to click off. To assist a video in being less distracting, make sure that it is just a brief loop, 30 seconds and under, and eliminate the appearance of video controls!
Con: Poor Contrast Using Call out Text
Particularly if you are utilizing rich video, headline or call out text may become more challenging to read as it is put over video content. If you’re determined to use a video, make sure that it is one on which the call out text contrasts well and “pops”. One simple method of accomplishing this includes putting a color overlay on top of the video.
Con: Irritating Audio
Particularly if somebody visits your site on their mobile device, auto-starting audio may be embarrassing! Always ensure that a video’s audio function becomes muted as you embed it. Plus, if a video requires sound, be certain the audio has to be engaged by a user.
Pro: Communicates Complicated Subjects
Videos may be utilized to communicate complicated subjects well, or to show an excellent experience. One outstanding use of utilizing video to achieve this includes using a brief video to demonstrate how an individuals may use the service your site is advertising, or show panning shots of what the site is about. It’s especially fantastic for experiential marketing.
Pro: Search Engine Optimization Value
Particularly if a video is made in-house and cross-posted upon various video sharing websites, videos may have a substantial search engine optimization value. The value is magnified the more views video receives; therefore, promoting the video on a page which many visitors are able to see may have an impressive effect.
Pro: Cutting Edge Design
When you hire a web designer India, keep in mind,most visitors think video backgrounds are cutting-edge, therefore, it may translate to positive brand experiences. Trust in a brand and website includes one of the main reasons visitors engage, and videos include a powerful method of establishing your brand as tech-savvy and forward-thinking.
Con: Video Slows a Website Down
Visitors are likely to click away from slower pages, and just a couple of milliseconds of extra load time may increase your site’s bounce rate.
Con: Video May Be Distracting
If there is lots of text to read upon a site that explains what it is about, having a big video may be distracting, and take so much space up above the fold that visitors must scroll to check what your site is about, or what it is offering. As more site visitors are deriving from mobile devices, it may be an additional hassle that causes them to click off. To assist a video in being less distracting, make sure that it is just a brief loop, 30 seconds and under, and eliminate the appearance of video controls!
Con: Poor Contrast Using Call out Text
Particularly if you are utilizing rich video, headline or call out text may become more challenging to read as it is put over video content. If you’re determined to use a video, make sure that it is one on which the call out text contrasts well and “pops”. One simple method of accomplishing this includes putting a color overlay on top of the video.
Con: Irritating Audio
Particularly if somebody visits your site on their mobile device, auto-starting audio may be embarrassing! Always ensure that a video’s audio function becomes muted as you embed it. Plus, if a video requires sound, be certain the audio has to be engaged by a user.
Pro: Communicates Complicated Subjects
Videos may be utilized to communicate complicated subjects well, or to show an excellent experience. One outstanding use of utilizing video to achieve this includes using a brief video to demonstrate how an individuals may use the service your site is advertising, or show panning shots of what the site is about. It’s especially fantastic for experiential marketing.
Pro: Search Engine Optimization Value
Particularly if a video is made in-house and cross-posted upon various video sharing websites, videos may have a substantial search engine optimization value. The value is magnified the more views video receives; therefore, promoting the video on a page which many visitors are able to see may have an impressive effect.
Pro: Cutting Edge Design
When you hire a web designer India, keep in mind,most visitors think video backgrounds are cutting-edge, therefore, it may translate to positive brand experiences. Trust in a brand and website includes one of the main reasons visitors engage, and videos include a powerful method of establishing your brand as tech-savvy and forward-thinking.
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