Digital marketing trends in 2016

At present, the digital marketing industry has become an indispensable platform for providing recognition of your website or profile on the internet.  Those who want to stay up-to-date on modern trends can easily stay abreast with the latest drifts and new markets. One can also build his or her reputation as business leaders. Every year, a number of hardware changes, software improvements and new preferences can be easily seen on the World Wide Web. Some new companies execute a cloud of extensive changes that either get previously adopted or ignored by the corporate leaders.

2016 gives the impression of a great year for online marketing because of below mentioned five trends:

1.      Video ads are popping up online as Google is finally getting on board with in-SERP video advertising. YouTube, An ownership of Google, offers virtually limitless possibilities to online users.

2.      2016 may prove to be a pivotal year for App indexing. Business owners are realizing the online visibility advantages offered through a dedicated app.  Such apps can replace mobile-optimized sites and do all that websites can, in a more instinctive, appropriate, manageable way.

3.      Digital assistants like Siri and Cortana may prove to be a new kind of optimization and leading ahead existing advertising options like Search engine optimization (SEO) all well as pay-per-click (PPC).  Such assistants can do utilize traditional search engines, but only when mandatory to find info.

4.      Virtual reality devices like Oculus Rift and many more are all set to release in the next few years. These may bring an entire new way of digital advertising, with integration to leading social media platforms, video channels, and even forms of direct messaging.

5.      Promoting online has become more expensive in 2016 as the competition in the digital world rises dramatically in the last few years.