Digital Marketing Tips for Startups

by Barry S. Digital Marketing Specialist

It’s said that there’s never a bad time to set up your new startup business. So why should 2021 be any different?

Many put off creating their dream business because getting it off the ground can seem like a daunting task. Others don’t know where to begin and some don’t have the finances they believe they need to get it off the ground.

To help put any fears you have behind you here are three tips to help get your startup up and running:

Optimise Your Content for Google

To make any business a success you need customers. One place you can get free, targeted traffic is Google. The search engine has 92% of the market share and 3.5 billion searches are made each day, meaning there are plenty of prospects available for your new business.

One way to get traffic from Google is to optimise your content so that you rank highly in the search engine, either for national or local results. If this isn’t your strong point, then it’s well worth hiring a digital marketing agency who can help you achieve your goals.

From Search Engine Optimisation to Content Marketing, there are several methods you or the appointed agency can use to drive relevant and targeted traffic to your startup. The digital marketing agency you work with will be able to give you an idea of how long it will take to rank for your target search terms and an idea of the expected traffic and enquiries once you get there.

You will often find that local results really aren’t that competitive most of the time and can be considered a quick win for your agency to achieve and for your business to benefit from.

Setup a Google My Business Listing

Have you ever made a search for a local business from your mobile device whilst in town? Perhaps you were looking for a restaurant, a jeweller, or a shop?

These listings on Google Maps are courtesy of the Google My Business listings. They are free and relatively simple to setup. You could quite literally be ranking for local searches within a matter of days.

You’ll need to enter your business details, including:

Business address
Business hours
Category
Phone number

On top of that you can add a couple of images of your products or service to help increase your chances of attracting traffic and improving your ranking in the search results in your location. Depending on the amount and quality of competition will determine how well you fair in the rankings.

To help increase your chances further you can get positive reviews that work in your favour. Finally, a digital marketing agency can help with your listing too.

Get Featured in Publications

If you want to gain a large spike in traffic at the beginning, or at any point, get featured in a major publication. What better time to reach out to local newspapers than the day you launch to get some free press coverage?

It’s not only local publications but you can reach out to trade publications in your industry too. Contact the publication or a journalist that has previously covered similar topics and give them a unique story to publish.

This could be an interesting story behind the foundation of the company, your unique features or an interview with the founder… ie yourself.

By building a relationship with large and local publications will not only benefit you from the start but the future too if/when you have news or a feature you would like to be covered. This can benefit in a number of large spikes over the coming months and years.