Digital Marketing Techniques to Improve your Ranking Through SEO

What if I asked you, where can I get a Burger? Most of you would know where to go. But what if I asked you, where can I get Bikes on rent and for what cost? Well, that’s a tricky one. And this query in my mind would be the beginning of my online experience of finding the best bike rental service provider.

You will agree with me when I say that, We handle 90% of these kinds of questions by taking out our smartphones from our pocket and using our favorite search engine (Google in 95% of the cases) to search for the answers. Naturally, I believe that the top results which Google feeds me are the ones relevant to me. And we shouldn’t lie to ourselves by saying that this isn’t true because the top 5 results in Google Search Engine Results Page (SERP) get 89% of the clicks for any search.

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid (organic) results”.

According to me

SEO stands for Search Engine Optimization. It is the set of process that is practiced optimizing a website or a webpage to enhance its visibility on search engine result page. All this to drive more traffic to the website leading to more sale.

Types of SEO

A) On Page Optimization

B) Off Page Optimization

On-Page techniques :

• Top quality fresh content (This is always the most important SEO factor!)
• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation(breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image Optimisation (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly Pages
• External links (no broken links or links to ‘bad’ sites)

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Created on Dec 21st 2018 01:37. Viewed 701 times.

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