Articles

Digital marketing strategy is the first step for a better future

by Omar Alnoori Writer

Digital marketing strategy is the first step you need to do if you are planning for a better future in business.

The right strategy for digital marketing will start by evaluating the business

Do the planning based on competition

Do the plan of actions

Then measure results and react to enhance the path.

 

This way the steps will be good and the more feedbacks and action the better results you will get as we call it the optimization process of plan do check act.

If you google this idea looking for the right digital marketing strategy company, you will find many. But extremely limited of them has real experience and can match with small to medium business size. Not like big corporates, where you will find many consultation companies do this service.

 

Digital marketing channels are expanding day after day, choosing the right one will require digging or consultation, otherwise, you will have a big waste of effort. Normally google search channel is one of the best for professional service and this channel has two, the paid (PPC) and the organic one (SEO).

Many companies do this service by looking for the cheapest service. And sorry to say cheap will result in cheap. Where the right fit company can do great results for the dollar spend. Which will means real actual results and good ROI.

Social media is more important on the retail side, Facebook is good based on the numbers of people using this channel. But it is a little bit out of date, which means hardly can be used for western world people or young generations in the western rich countries. On the other hand, we can find other social media like Instagram is normally the right fit for elegant people and especially for targeting females. Linkedin for jobs and professional social media and Twitter is the right fit for news and politics.

Handling these channels will require creativity as well as experience to achieve results. Results will depend on the business type and styles. I will talk here about my experience in more professional services where er generate leads. So others may be looking for signing up, subscribe, purchase downloads..., etc.

In the leads business the digital strategy will as the following;

  • first, dig into the industry to see what we have and the type of competition 
  • as well as how much mature is this industry in digital marketing and 
  • depends on the regions or country
  • And finally the specific unique value of that business

After this search, we will build a strategy based on ower own experience and imagination.

Then we will start the action for building the digital channels

and finally, start the ads within each channel that matches the strategy provided.

Normally we short term and long term strategies. For example, SEO is the right fit for long strategy, while PPC is good for short as well as long term strategy. 


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About Omar Alnoori Junior   Writer

1 connections, 0 recommendations, 10 honor points.
Joined APSense since, January 15th, 2020, From Calgary, Canada.

Created on Dec 23rd 2020 15:38. Viewed 154 times.

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